Marketers and SDRs use leads and prospects interchangeably despite their distinct roles in a sales funnel. Find out how they differ. Defining…

To expand and sustain the competition, brands must be able to predict their sales outcomes. And this is possible with— Sales Forecasting…

Lead gen and appointment setting share the same goal – boosting revenue and conversion rates. But their inherent aspects differ. How? With…

Without reliable customer data and insights, marketing campaigns often fail. But, CRM tech can consolidate lead gen efforts- making marketing truly data-driven.…

More than the quantity of leads, the quality takes priority. How do you identify who’s really interested? Through a structured lead scoring…

Sales-ready leads are big on marketing priority list. But with lead quality dwindling- there’s pressure. What are we missing? The market remains…

Understanding the nuances of sales should be considered a metric for internal success. Yet, they’re lost under noise and preconceived notions. It’s…

Elevating sales efficiency requires a core shift in company-wide tech. With AI engulfing the market, can it benefit sales and help it…

Self-directed buyers are hard to crack. But there is a way. And that’s arming your team with sales intelligence. Sales Intelligence (SI)…

Lead Generation can no longer be about numbers. It’s all about building relationships. But have your strategies caught up? There is a…