Welcomes New Customers DexCare, Igloo, Avenga, Insight Enterprises, and FORM
SAN FRANCISCO, April 9, 2024 /PRNewswire/ — Demandbase, the leader in AI-driven account-based go-to-market (GTM), today announces recent wins, including important renewals, new customer relationships, and noteworthy customer achievements. The company is honored with recent renewals from DocuSign and UScellular, and welcomes new customers Avenga, DexCare, FORM, Igloo, and Insight Enterprises. As Demandbase continues to grow and innovate, it remains committed to its customers’ success, as highlighted in these results.
TreviPay successfully transformed into a hyper-growth organization with a 600% increase in meetings booked.
TreviPay, a global B2B payment and invoicing provider, specializes in digitizing and enhancing payment processes for businesses. Previously, the company created custom solutions for individual clients at a rate of one client every 18 months. However, as TreviPay transitioned into a hyper-growth phase, aiming to acquire 5-6 clients annually, they recognized the need to revamp their marketing strategies and implement ABM, resulting in these achievements:
- Improved target identification using a combination of accounts they selected, plus those surfaced by Demandbase, overlaid by Demandbase intent signals.
- Better sales and marketing alignment, booking an estimated 23 meetings over seven months — a remarkable 600% increase that far surpassed expectations.
For more information, see the full story.
Visier achieves 234% higher click-through rate using Demandbase + LinkedIn
The marketing team at Visier wanted to move away from a top-of-funnel marketing approach, which would require a solution beyond their CRM and an ABM strategy to help them unify their sales and marketing teams. With LinkedIn already on board, the team sought an ABM solution that would provide a complete view of an account based on insights like engagement and intent that sales and marketing could use to align on a unified go-to-market strategy. Demandbase provided that and more.
Since using Demandbase and LinkedIn together, Visier has realized:
- 95% – 100% of their OEM opportunities engaging with their campaigns on LinkedIn
- 84% of their top enterprise prospect accounts have visited their site from an ABM ad
- 234% higher click-through rate with their new ABM approach
Read the full case study.
WIKA Mobile Control expanded its presence in untapped markets with insights powered by Demandbase One™.
WIKA Mobile Control, a company with more than thirty years of experience primarily serving the crane market, recognized the need to expand their business into new markets after successfully counting nearly the entire market in their existing customer base. Turning to Demandbase One™ for ABX and advertising, WIKA achieved remarkable results including:
- Increased engagement of top accounts through targeted campaigns that reached 90% of their targets; 55% of accounts clicked on their ads, and 26% of accounts increased their onsite engagement.
- Better equipped sales with insights for current and potential customers by providing personalized reports, detailing customer engagement.
- Increased client retention. Although they focused on new accounts, they were successful in cross-selling new products to their current customer base.
See the full story for details.
To learn more about how other customers are winning with Demandbase, please visit https://www.demandbase.com/resources/case-studies/.
About Demandbase
Demandbase helps B2B companies hit their revenue goals using fewer resources. How? By using the power of AI to identify and engage the accounts and buying groups most likely to purchase. Our account-based technology unites sales and marketing teams around insights that you can understand and facilitates quick actions across systems and channels to deliver big wins. It’s flexible, scalable ABM built for you.
SOURCE Demandbase