New Collaboration Brings Benefits Enrollment Guidance to Over 14 Million Selerix Users Through Embedded Nayya Choose Integration
NEW YORK, May 20, 2025 /PRNewswire/ — Nayya, a leading benefits experience platform, has joined forces with Selerix, a leading provider of cloud-based benefits administration and communication solutions, to deliver a more intuitive, streamlined, and personalized benefits enrollment experience. Through this new integration, Selerix’s employer, broker, and carrier partners will soon have access to Nayya Choose – powered by AI-driven technology – within a fully embedded Selerix experience. The partnership reflects both companies’ commitment to making benefits experiences smarter, simpler, and more human – empowering employees to make more confident, informed choices.
By integrating Nayya Choose into the Selerix platform, the offering will extend beyond traditional benefits administration – delivering personalized, real-time recommendations based on each individual’s unique health, financial, and family needs.
“Nayya’s collaboration with Selerix represents a powerful step forward in expanding access to smarter benefits guidance at scale,” said George Michaels, Chief Revenue Officer at Nayya. “By embedding Nayya’s decision support directly into the Selerix platform, we’re helping more employees make confident, informed choices—while empowering employers, brokers, and carriers to deliver meaningful, personalized value.”
Benefits needs evolve not just during Open Enrollment, but throughout the year —making year-round guidance essential. Whether it’s salary changes, new diagnoses, or shifting mental health needs, Nayya’s integration within Selerix’s platform will support employees with continuous benefits decision support and clarity.
“Together, Selerix and Nayya are delivering the only fully integrated solution of its kind in the marketplace.” said Jasper Purvis, VP Partnerships and Sales Enablement at Selerix. “This collaboration will reshape the industry for years to come, and we’re already seeing strong momentum from employees, brokers, and carriers who recognize the importance of continuous benefits education and happier employee outcomes.”
About Nayya
Founded in 2019, Nayya is on a mission to connect people’s most important information, so they can thrive in their health and wealth. Powered by AI, Nayya’s platform transforms complex benefits experiences into intuitive, seamless, and ongoing interactions—meeting people’s real-world needs. As a trusted platform to leading employers, Nayya unlocks long-term value through helping employees live more resilient lives. Learn more at nayya.com.
About Selerix:
Selerix is a leading provider of benefits administration solutions for core and voluntary employee benefits. Its flexible, cutting-edge platform simplifies enrollment, enhances data accuracy, and delivers advanced decision-support tools and tailored benefits education — all backed by best-in-class client service. The Selerix platform also includes ACA reporting and benefits communication tools, providing a comprehensive, all-in-one solution.
Trusted by brokers, carriers, and more than 26,000 employer groups serving 14 million enrollees, Selerix is committed to making benefits administration seamless and effective for employees and employers alike. Learn more at selerix.com.
Media Contacts:
Nayya
press@nayya.com
Selerix
Jill Crawford
jill.crawford@selerix.com
SOURCE Nayya