New offering matches local agents with home sellers—unlocking growth opportunities and expanding choice for customers
SAN FRANCISCO, June 24, 2025 /PRNewswire/ — Opendoor, a leading platform for residential real estate, today announced the expansion of its agent platform, Opendoor Key Agent™ with the launch of Key Connections—a new offering that directly connects a network of select partner agents with high-intent sellers in their market. This evolution positions Opendoor to reach and support more sellers, increase flexibility in its go-to-market strategy, and create new revenue streams.
In a recent survey by Opendoor of real estate agents, more than half (56%) said that getting clients was one of the hardest parts of their job. Now, agents, who are vetted and invited by Opendoor, can leverage Opendoor’s strong brand, marketing reach, and end-to-end platform, from home assessments to digitized transactions.
The primary benefits include:
- For Agents: Thousands of sellers engage with Opendoor, exploring their options and requesting cash offers. Through this new program, partner agents are uniquely positioned to meet with sellers in-person at their homes to present all selling options and help clients make the best decisions.
- For Sellers: Sellers who work with a local agent through Opendoor gain more personalized support, with greater clarity and confidence in choosing the best way to sell their home – whether that be an Opendoor cash offer or listing with an agent.
Through this program, Opendoor can increase conversion and drive incremental revenue by reaching more sellers and earning revenue from any sale path, not just cash offers.
“This isn’t just a new feature—it’s a strategic evolution of how we operate,” said Carrie Wheeler, CEO of Opendoor. “By integrating top-tier agents into our platform, we’re expanding our reach and bringing more flexibility and service to homeowners. It’s a smarter, more scalable way to grow our business and deliver on our commitment to make buying and selling a home simple and certain.”
Opendoor piloted Key Connections in select markets and, following early positive signals, is planning to expand the program to reach more sellers and strengthen its support for partner agents.
“We’ve built a leading platform for home sellers—now we’re extending it to the top listing agents in the country,” said Nick Boniakowski, Head of Agent Partnerships at Opendoor. “Our most successful partners understand that a cash offer is table stakes in today’s market. Now, they can help us meet sellers where they are, deliver the right solution, and grow their business with Opendoor at their side.”
Participation in the program is currently extended to high-performing agents who demonstrate exceptional local expertise, a strong customer service track record, and alignment with Opendoor’s customer-first values. The company plans to continue expanding its partner network as the program scales. Other agents can continue to request an Opendoor offer on behalf of their client to help them sell their home to Opendoor, or represent buyers who are looking to buy an Opendoor home.
“We’re not just showing up with a listing presentation, we’re showing up with real solutions. In a world where sellers are craving certainty, speed, and flexibility, we get to deliver all three,” said Jackie Soto, agent and owner of eHomes, and a pilot program participant. “It builds trust, gives sellers confidence, and positions us as true advisors, not just agents. It’s the kind of tool that turns a maybe into a yes.”
To learn more about the Opendoor Key Agent™ platform, visit Opendoor.com/agents.
About Opendoor
Opendoor is a leading platform for residential real estate transactions, powering life’s progress, one move at a time. Since 2014, Opendoor has provided people across the U.S. with a simple, certain way to buy and sell a home. We’re a team of problem solvers, innovators, and operators shaping the future of real estate, operating in markets nationwide.
For more information, please visit www.opendoor.com.
Forward Looking Statements
This press release contains certain forward-looking statements within the meaning of Section 27A of the Private Securities Litigation Reform Act of 1995, as amended. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking, including statements regarding reaching and supporting more sellers through partner agents; creating new revenue streams through the launch of Key Connections; increasing conversion and driving incremental revenue by earning revenue from additional sales paths; and unlocking new growth opportunities through partner agents. These forward-looking statements generally are identified by the words “anticipate”, “believe”, “contemplate”, “continue”, “could”, “estimate”, “expect”, “forecast”, “future”, “guidance”, “intend”, “may”, “might”, “opportunity”, “outlook”, “plan”, “possible”, “potential”, “predict”, “project”, “should”, “strategy”, “strive”, “target”, “vision”, “will”, or “would”, any negative of these words or other similar terms or expressions. The absence of these words does not mean that a statement is not forward-looking. Forward-looking statements are predictions, projections and other statements about future events that are based on current expectations and assumptions and, as a result, are subject to risks and uncertainties that can cause actual results to differ materially from those in such forward-looking statements. The factors that could cause or contribute to actual future events to differ materially from the forward-looking statements in this press release include but are not limited to: whether we are able to attract agents and potential home sellers to participate in the Key Connections program; the current and future health and stability of the economy, financial conditions and residential housing market, including any extended downturns or slowdowns; changes in general economic and financial conditions (including federal monetary policy, the imposition of tariffs and price or exchange controls, interest rates, inflation, actual or anticipated recession, home price fluctuations, and housing inventory), as well as the probability of such changes occurring, that impact demand for our products and services; our real estate assets and increased competition in the U.S. residential real estate industry; our ability to operate and grow our core business products, including the ability to obtain sufficient financing; investment of resources to pursue strategies and develop new products and services that may not prove effective or that are not attractive to customers and/or agent partners or that do not allow us to compete successfully; our ability to access sources of capital, including debt financing and securitization funding to finance our real estate inventories and other sources of capital to finance operations and growth; our ability to maintain and enhance our products and brand, and to attract customers; and our ability to protect our brand and intellectual property. The foregoing list of factors is not exhaustive. You should carefully consider the foregoing factors and the other risks and uncertainties described under the caption “Risk Factors” in our most recent Annual Report on Form 10-K filed with the Securities and Exchange Commission (the “SEC”) on February 27, 2025, as updated by our periodic reports and other filings with the SEC. These filings identify and address other important risks and uncertainties that could cause actual events and results to differ materially from those contained in the forward-looking statements. Forward-looking statements speak only as of the date they are made. Readers are cautioned not to put undue reliance on forward-looking statements, and, except as required by law, we assume no obligation and do not intend to update or revise these forward-looking statements, whether as a result of new information, future events, or otherwise. We do not give any assurance that we will achieve our expectations.
Contact: pr@opendoor.com
SOURCE Opendoor