Acquisition enhances Engagedly’s frontline-first strategy to drive retention, productivity, and operational performance.
ST. LOUIS, Sept. 2, 2025 /PRNewswire/ — Engagedly, a leading AI-powered talent management and employee experience platform, today announced its acquisition of Butterfly.ai , a frontline engagement and analytics platform that empowers managers to lead more connected, productive teams. This acquisition builds on Engagedly’s 2023 acquisition of theEMPLOYEEapp, further strengthening its frontline-first strategy to help organizations improve retention, drive workforce growth, and enhance operational effectiveness across industries where frontline teams are critical to success.
Butterfly’s platform delivers real-time insights and actionable analytics that enable organizations to better understand and engage their frontline workforce. Combined with Engagedly’s AI-powered talent suite, this acquisition strengthens the company’s mission to align people, performance, and purpose, helping leaders reduce turnover, enhance productivity, and create more connected, high-performing teams.
“Frontline employees are the backbone of every organization,” said Sri Chellappa, CEO and Co-Founder of Engagedly. “With Butterfly joining the Engagedly family, we’re giving organizations the intelligence and tools to better understand, engage, and retain their frontline teams — driving measurable growth, stronger connections, and operational excellence at scale.”
“From the very beginning, our mission at Butterfly has been to empower frontline managers with the insights they need to lead engaged, productive teams. My co-founders, Marcus Perezi-Tormos, David Mendlewicz, and I set out on this journey with that vision, and joining forces with Engagedly allows us to accelerate it at a global scale. Together, we’re building the most comprehensive solution for organizations that depend on their frontline workforce, driving connection, retention, and performance where frontline teams need it most.”
Simon Rakosi, CEO and Co-Founder of Butterfly.ai
Together, Engagedly, Butterfly.ai, and theEMPLOYEEapp — powered by Marissa AI — create a comprehensive ecosystem for communication, learning, engagement, and performance management, built to meet the demands of today’s dynamic frontline workforce.
To learn more about Butterfly.ai, visit https://www.butterfly.ai/.
About Engagedly
Engagedly is a leading AI-enabled talent management platform that unifies performance, engagement, learning, growth, and recognition into a single connected experience. With Marissa, its Agentic AI SuperAgent, Engagedly turns strategic intent into intelligent actions—eliminating silos and empowering leaders to drive measurable business outcomes through a people-first approach. Organizations worldwide trust Engagedly to boost engagement, improve retention, and develop high-performing teams.
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SOURCE Engagedly