The recently published 2025 Sales Analytics Emotional Footprint report from global IT research and advisory firm Info-Tech Research Group highlights the top sales analytics solutions that help organizations gain deeper customer insights and improve forecasting accuracy. The report’s insights are based on feedback from users on the firm’s SoftwareReviews platform.
TORONTO, Oct. 8, 2025 /PRNewswire/ – Info-Tech Research Group has published its 2025 Sales Analytics Emotional Footprint report, identifying the top-performing solutions in the market. Based on data from SoftwareReviews, the newly released report from the global IT research and advisory firm highlights the five champions in sales analytics solutions.
Sales analytics tools enable sales teams to work smarter by transforming data into actionable insights. Teams gain dashboards, forecasts, and pipeline visibility within their CRM and reporting systems. With machine learning and advanced analytics at their core, these tools reduce errors, accelerate deal cycles, and give sales professionals more time to focus on relationships and revenue growth.
Info-Tech’s Emotional Footprint measures high-level user sentiment. It aggregates emotional response ratings across 25 proactive questions, creating a powerful indicator of overall user feeling towards the vendor and product. The result is the Net Emotional Footprint, or NEF, a composite score that reflects the overall emotional tone of user feedback.
Data from 567 end-user reviews on Info-Tech’s SoftwareReviews platform was used to identify the top sales analytics solutions for the 2025 Emotional Footprint report. The insights support organizations aiming to strengthen sales performance, improve forecasting accuracy, and optimize revenue strategies to drive growth and customer success.
The 2025 Sales Analytics Tools – Champions are as follows:
- Zoho Analytics, +94 NEF, ranked high for its security features
- HubSpot Sales Hub, +91 NEF, ranked high for its client-friendly policies
- Gong, +90 NEF, ranked high for being fair
- Looker, +90 NEF, ranked high for its transparency
- Salesken, +97 NEF, ranked high for its efficiency
Analyst Insight:
“Organizations that leverage sales analytics solutions gain a critical edge in understanding market opportunities and customer behavior,” says Ben Dickie, advisory practice lead at Info-Tech Research Group. “These tools empower sales teams with deeper insights, stronger pipeline visibility, and data-driven strategies. Companies that hesitate risk falling behind competitors who are already aligning their sales decisions with clear, evidence-based insights.”
User assessments of software categories on SoftwareReviews provide an accurate and detailed view of the constantly changing market. Info-Tech’s reports are informed by the data from users and IT professionals who have intimate experience with the software throughout the procurement, implementation, and maintenance processes.
Read the full report: 2025 Sales Analytics Emotional Footprint.
For more information about Info-Tech’s SoftwareReviews, the Data Quadrant, or the Emotional Footprint, or to access resources to support the software selection process, visit softwarereviews.com.
About Info-Tech Research Group
Info-Tech Research Group is the world’s leading research and advisory firm, proudly serving over 30,000 IT, HR, and marketing professionals. The company produces unbiased, highly relevant research and provides industry-leading advisory services to help leaders make strategic, timely, and well-informed decisions. For nearly 30 years, Info-Tech has partnered closely with teams to provide them with everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations.
To learn more about Info-Tech’s divisions, visit McLean & Company for HR research and advisory services, and SoftwareReviews for software buying insights.
Media professionals can register for unrestricted access to research across IT, HR, and software, and hundreds of industry analysts through the firm’s Media Insiders program. To gain access, contact pr@infotech.com.
For information about Info-Tech Research Group or to access the latest research, visit infotech.com and connect via LinkedIn and X.
About SoftwareReviews
SoftwareReviews is a division of Info-Tech Research Group, a world-class technology research and advisory firm. SoftwareReviews empowers organizations with the best data, insights, and advice to improve the software buying and selling experience.
For buyers, SoftwareReviews’ proven software selection methodologies, customer insights, and technology advisors help maximize success with technology decisions. For providers, the firm helps build more effective marketing, product, and sales processes with expert analysts, how-to research, customer-centric marketing content, and comprehensive analysis of the buyer landscape.
SOURCE Info-Tech Research Group