– The Agency Has Been Named Agency of Record for Blockchains –
NEW YORK, Oct. 25, 2023 /PRNewswire/ — Wednesday, October 25, 2023 – Blockchains, Inc. (“Blockchains”), a visionary at the forefront of technological innovation, committed to protecting and empowering individuals, has selected Horizon Media, the largest U.S. media agency according to Ad Age Data Center 2023, as its agency of record to reinforce Blockchains’ position as the premier purpose-driven Web3 Tech Innovator. Horizon Media will draw on the collective expertise of its full-service portfolio with Chapter & Verse, Horizon Media’s Web3 Division, leading the first Web3 partnership of its kind.
With its relentless focus on user empowerment, Blockchains will establish and expand the Web3 ID category through its products and services, setting the stage for a digital landscape where users have greater control and trust in their online interactions. Chapter & Verse will lead the integrated services for marketing strategy, creative, media, content, and experiences. By enhancing the vision for Web3 while defining the Blockchains brand, the collective efforts will promote a foundational ecosystem that will support a freer, fairer, and inclusive Web.
“Horizon Media is excited to be part of a technological evolution through our partnership with Blockchains that will improve the digital experience in a profound way. One of our top strategic priorities is to pioneer across the Web3 category and transform the industry and culture, and we are committed to bringing innovation and technology-inspired ideas that we can scale across brands,” said Donnie Williams, EVP, Chief Digital Officer of Horizon Media. “This is a unique opportunity to work on an emergent technology. It’s truly a passion project, and we couldn’t be more pleased to be on the journey to a more fulsome digital experience.”
“Horizon’s expertise in driving consumer behavior across diverse brands and categories, their deep cultural grasp of emerging technologies, content creation capabilities, data intelligence, media prowess, and Web3 leadership uniquely positions them to holistically address our business needs,” said Rhett Rumery, SVP, Business Strategy of Blockchains. “Our shared vision for the future of Web3 and its boundless possibilities made it clear that Horizon Media was the ideal partner to not only champion the introduction of Blockchains’ suite of Web3 ID products and services but also to elevate and amplify our presence as we shape a more equitable digital future.”
The appointment is effective immediately.
About Blockchains
Blockchains is a purpose-driven technology innovator, focused on developing technologies and forging an ecosystem that represents an outpost of a new digital reality, foundationally built on Web3 Identity. Blockchains’ vision centers on empowering users to regain control over their digital data, assets, and interactions, ushering in a more equitable future for all.
About Horizon Media
Horizon Media, the largest U.S. media agency according to Ad Age Data Center 2023, delivers data-driven business outcomes for some of the most innovative and ambitious brands. Founded in 1989, headquartered in New York, and with offices in Los Angeles and Toronto, the company employs 2,400 people and has media investments of more than $8.5 billion. Horizon Media’s fundamental belief is that business is personal, which drives its approach to connecting brands with their customers and engaging with its own employees resulting in industry-leading workplace satisfaction levels (Glassdoor). The company is consistently recognized by independent media outlets for its client excellence and has earned several “Best Workplaces” awards reflecting its commitment to DEI and the life and well-being of everyone at Horizon Media.
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SOURCE Horizon Media