Through the collaboration, Seedtag can offer advertising space on images on ProduPress automotive websites
BRUSSELS , September 11, 2023 /PRNewswire/ — Seedtag , global market leader in contextual advertising, is entering into a partnership with ProduPress Advertising , the advertising agency for automotive websites and magazines such as Le Moniteur Automobile, AutoGids, AutoScout24, GP-Inside and Carbu. With this, Seedtag strengthens its position on the Belgian market in which the company has been active since the autumn of 2022. In addition, with the partnership, Seedtag is taking a step towards greater success in the neighboring French and Dutch markets.
With the partnership, the largest Belgian local advertising sales house and the market leader in contextual advertising join forces. Seedtag thus enables advertising brands to reach a gigantic audience in the automotive field. According to CIM, ProduPress Advertising had a reach of 925,000 unique users out of 4,000,000 website visitors in December 2022 (Le Moniteur Automobile/AutoGids and AutoScout24).
Through the one-year partnership with ProduPress, Seedtag wants to offer advertisers exclusive access to premium automotive content in Belgium. Customers of the contextual advertiser can place their advertisements on images on the ProduPress automotive websites, in in-image formats. This way, these brands can advertise without compromising the privacy of website visitors.
“We are very satisfied with this new partnership with ProduPress. This allows us to offer Belgian advertisers contextual advertising that respects the privacy of website visitors. This collaboration fits in with our strategy to further conquer the Belgian market, for which we launched at the end of 2022 with the opening of our first Belgian office in Brussels ,” says Hortense Maul , Head of Publisher Partnership Development EMEA at Seedtag.
“At ProduPress Advertising we are excited to embark on this new adventure with an innovative company like Seedtag. This will allow us to provide our visitors with relevant advertisements that match their interests,” says Alexandre Metzgen, Yield & Trading Officer at ProduPress Advertising.
Over Seedtag
Seedtag is the market leader in contextual advertising. The company creates impactful, compelling solutions for relevant, premium visual content that help publishers and brands reach targeted audiences and maximize their advertising revenue. Seedtag’s contextual AI technology allows customers to target consumers within their areas of interest and without leaving behind cookies.
Seedtag was founded in Madrid in 2014 by two ex-Googlers who wanted to get the most out of editorial images. Seedtag has now grown into a global company with more than 400 employees and offices in Spain, France, Italy, the United Kingdom, the Benelux, Germany, Mexico, Brazil, Colombia, Argentina, Chile, the UAE , the US and India .
SOURCE Seedtag