NEW YORK, Sept. 21, 2023 /PRNewswire/ — The content marketing market is estimated to grow by USD 584.02 billion from 2022 to 2027, growing at a CAGR of 16.37%. The content marketing market is fragmented owing to the presence of many global and regional companies. A few prominent companies that offer content marketing market are Adobe Inc., Brafton Inc., ClearVoice, Inc., Content Adjacent, Inc., Contently Inc., Contentoo B.V., CoSchedule LLC, Eucalypt LLC, Flyp Technologies Inc., Hootsuite Inc, HubSpot Inc., Influence and Co., Interact Media, IZEA Worldwide Inc., Rock Content, Seismic Software Inc., Skyword Inc., Sprinklr Inc., SugarCRM Inc., and Upland Software Inc. The report provides a full list of key companies, their strategies, and the latest developments. Download Sample before buying
Company Offering:
- Adobe Inc. – The company offers content marketing services which include creation, publishing, and channel delivery.
- Brafton Inc. – The company offers content marketing services such as strategy development, content creation, publishing, distribution, and promotion.
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By Geography, the market is classified as APAC, North America, Europe, South America, and Middle East and Africa.
- APAC is estimated to contribute 38% to the growth of the global market during the forecast period. The growth in this region is driven by increased demand from sectors like motor vehicles, finance services, consumer electronics, and health and pharmaceuticals. In countries such as China, India, and Japan, the automotive sector has a strong position. In fact, these countries are among the world’s leading manufacturers of vehicles. Moreover, the availability of low-cost labor and resources in developing countries like India, Indonesia, Bangladesh, and Vietnam has drawn several global auto producers to set up their production facilities and assembly units in this region. In this region, content marketing is helping dealers and manufacturers expand their reach into new customers while improving the brand’s image. Additionally, the growing popularity of social media in the region offers significant growth potential for content marketing. More users in the region access social media via mobile devices, the highest share among all regions. These devices have increased the average time spent on social media exponentially. Hence, these factors are expected to drive market growth in the region during the forecast period.
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- Impactful driver- Rise in the number of users on social media
- Key Trend – Use of AI with social media management software
- Major Challenges – Increased benefits of outdoor advertisement over content marketing
Market Segmentation
- By objective, the market is classified into lead generation, brand awareness, thought leadership, and others. The market share growth by the lead generation segment will be significant during the forecast period. One of the major objectives for implementing a content marketing strategy is to generate leads. To attract its target audience and business prospects, a company’s market will be based on content. For content marketing platforms to provide leads, including websites and other forms of information, they require in-depth market research and the creation of appropriate media. The practice of posting content on web pages is also referred to as Content Marketing for Lead Generation. This will help businesses attract qualified leads. Content marketing will enable businesses to attract customers through the sales funnel and ensure that content becomes a key part of business growth. Some effective content marketing strategies for generating leads are offering free webinars and publishing independent research. Hence, these factors are expected to drive segment growth during the forecast period.
Technavio Research experts have provided more insights on the market share of segments – View Sample Report
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The Mobile Content Market size is estimated to grow at a CAGR of 25.42% between 2022 and 2027. The market size is forecast to increase by USD 393.62 billion. This mobile content market report extensively covers market segmentation by type (gaming, video, music and /image, and software updates and others), ownership (SMEs and large enterprises), and geography (North America, APAC, Europe, South America, and Middle East and Africa).
| Content Marketing Market Scope | |
| Report Coverage | Details |
| Historic period | 2017-2021 |
| Growth momentum & CAGR | Accelerate at a CAGR of 16.37% |
| YoY growth 2022-2023 (%) | 15.25 |
| Regional analysis | APAC, North America, Europe, South America, and the Middle East and Africa |
| Key countries | US, Canada, China, Japan, Germany, and UK |
TOC:
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Objective
7 Market Segmentation by Platform
8 Market Segmentation by End-User
9 Customer Landscape
10 Geographic Landscape
11 Drivers, Challenges, and Trends
12 Company Landscape
13 Company Analysis
14 Appendix
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