The strategic partnership enables vendors to reach a network of 100,000+ resellers efficiently.
WOODSIDE, Calif., April 27, 2023 /PRNewswire/ — GCN Group, the largest B2B channel network of local IT distributors, and TechTorch, a leader in intelligent sales enablement, have announced a strategic partnership to build the largest digital tech sales network in the world.
The partnership will combine GCN Group’s expertise in managing and optimizing a global network of vendors, distributors and local resellers, with TechTorch’s innovative approach to enable sales teams with the right information and tools to sell and deliver technology and professional services. The combined entity will enable technology vendors to reach a network of 100,000+ fully enabled resellers to deliver all types of technologies and projects.
GCN Group is a leading B2B channel network of local IT distributors with a presence in more than 50 countries worldwide. They specialize in managing and optimizing a global network of distributors, local resellers and vendors, offering value-added services and support to help their partners grow their businesses through KATY Platform. With a focus on innovation and customer satisfaction, GCN Group aims to be a trusted partner for technology vendors looking to expand globally.
Headquartered in Silicon Valley, TechTorch is a leading provider of intelligent sales enablement software for technology vendors. Their cutting-edge platform equips sales teams with the necessary tools and information to effectively sell and deliver technology and professional services, resulting in quicker and more efficient deal closures. TechTorch is dedicated to helping technology vendors boost sales productivity, enhance customer engagement and achieve more sales success.
“This is the era of resellers. Technology vendors’ ability to expand globally requires access to local distributors and resellers that understand the needs, culture and ways of working of their clients”, said Miquel Rey, CEO & Founder at GCN Group. “The partnership between TechTorch and GCN Group will allow vendors to digitally enable local resellers to better sell and deliver complex tech projects.”
“We are very excited about the partnership with GCN Group and the huge value it will bring to our customers”, said Jordi Moncada, CEO at TechTorch. “GCN Group gives our tech customers the ability to reach thousands of resellers; TechTorch sales enablement platform allows vendors to empower local sales teams to customize each tech sale to their customer needs.”
The partnership between GCN Group and TechTorch is expected to have a significant impact on the digital tech industry, enabling tech vendors to reach new customers and markets with greater ease and efficiency.
For more information about the partnership, please visit https://gcngroup.org or https://www.techtorch.io.
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Daniella Stromquist
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SOURCE TechTorch; GCN Group