Browsing: brand penetration

Analytics

IN ADVERTISING, THE BALANCE IS SHIFTING: BRAND FACTORS, LIKE CONSUMER LOYALTY, NOW HAVE A GREATER IMPACT ON SALES RESULTS THAN REACHING A BROADER AUDIENCE

CienteSalesTechAugust 10, 2023

Update to Groundbreaking 2017 Study Reveals Evolution of the Five Keys to Advertising Effectiveness: Creative, Brand, Targeting, Reach, Recency NEW…