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Sales & Marketing

Brands Need to Embrace and Support Today’s Customer Experience Economy, Findings Detailed in the 2024 Merkle Customer Experience Imperatives

CienteSalesTechJanuary 30, 2024

Global research offers insights into how consumers engage with and experience brands. COLUMBIA, Md., Jan. 29, 2024 /PRNewswire/ — Merkle, dentsu’s leading…

Analytics

Buyers Demand Visibility and Transparency: New Merkle Report Predicts Seismic Shifts for B2B by 2030

CienteSalesTechNovember 28, 2023

Evolving B2B landscape to grow to over $25 trillion in digital sales by 2030 COLUMBIA, Md., Nov. 28, 2023 /PRNewswire/ — Merkle, dentsu’s leading technology-enabled,…

Analytics

Account-Based Marketing Helps Businesses Improve Customer-Centric Experience, Says SoftwareReviews

CienteSalesTechAugust 4, 2023

The firm explains in a new industry resource that a successful account-based marketing (ABM) strategy starts by aligning sales and…