Browsing: edge technology

Analytics

IN ADVERTISING, THE BALANCE IS SHIFTING: BRAND FACTORS, LIKE CONSUMER LOYALTY, NOW HAVE A GREATER IMPACT ON SALES RESULTS THAN REACHING A BROADER AUDIENCE

CienteSalesTechAugust 10, 2023

Update to Groundbreaking 2017 Study Reveals Evolution of the Five Keys to Advertising Effectiveness: Creative, Brand, Targeting, Reach, Recency NEW…

Leading Experiential Marketing Platform, AnyRoad, Announces Pinpoint: New Natural Language Processing and Generative AI Feedback Assistant

CienteSalesTechJuly 12, 2023

SAN FRANCISCO, July 12, 2023 /PRNewswire/ — AnyRoad, the leading platform for data-driven experiential marketing, today announced Pinpoint, a new AI-powered feedback assistant…

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