Browsing: lead scoring

AUTOMATION

Lead Qualification for Better Business Outcomes: A Guide

Ciente Editorial TeamMarch 21, 2025

Organizations end up navigating a pool of irrelevant prospects, making marketers feel lost. In this chaos, lead qualification is your…

Analytics

A Detailed Approach to Lead Scoring

Ciente Editorial TeamMarch 11, 2025

More than the quantity of leads, the quality takes priority. How do you identify who’s really interested? Through a structured…

Analytics

PostcardMania Surpasses $100 Million in Revenue and Sees Revenue Jump in Several Sectors, Led by Direct Mail Automation

CienteSalesTechJanuary 30, 2024

CLEARWATER, Fla., Jan. 30, 2024 /PRNewswire/ — PostcardMania, the marketing technology firm with over 350 staff, achieved record revenue in 2023, crossing the $100 million mark…

Analytics

Trend Micro Recognized as #1 Security Champion for the Channel by Canalys

CienteSalesTechJanuary 19, 2024

Praised for “accelerating partners’ growth and competencies” DALLAS, Jan. 18, 2024 /PRNewswire/ — Trend Micro Incorporated (TYO: 4704; TSE: 4704), a global cybersecurity leader, today…