BOSTON, July 15, 2025 /PRNewswire/ — Provarity AI, the pioneering platform transforming how enterprise software companies manage presales engineering and the proof-of-concept (POC) lifecycle, today announced the appointment of Steve Davis as CEO to lead the company in running all aspects of day-to-day operations. Steve is a visionary technology leader with a proven track record in scaling enterprise SaaS companies. This leadership transition marks a pivotal step in Provarity’s rapid expansion, fueled by strong backing from Cheyenne Ventures, Crosslink Capital, Illuminate Ventures, and Rembrandt Ventures. Chris Cabrera, Provarity AI’s current CEO, will return to the Board of Directors.
“When it became clear that Provarity needed bold and focused leadership to meet the scale of the massive opportunity ahead, I stepped in from the board to guide the company through a critical inflection point. I partnered closely with our investors to stabilize the business, re-energize our go-to-market efforts, and position us to win in a fast-emerging category. Bringing in Steve has been instrumental in that process — he’s not only a domain expert but a proven leader with the vision and execution needed to help Provarity dominate this market. I’m delighted to remain on the board and now help Steve and his team achieve its mission,” said Chris Cabrera.
“This is an incredibly exciting opportunity to elevate presales teams with solutions they’ve been missing for years.”
Steve brings decades of experience in go-to-market strategy, enterprise software, and operational scaling. He has taken part in seven exits, including multiple IPOs (Interworld, Blue Martini Software, DemandTec) and acquisitions (DemandTec, Ooyala, Outlier). His leadership arrives at a time when Provarity is redefining how pre-sales teams engage in the most critical stage of the sales evaluation process: the technical validation.
“This is an incredibly exciting space and there is an enormous opportunity to help elevate the presales community with solutions they’ve been missing for years,” stated Steve. “The old mantra of ‘avoid proofs of concept at all costs’ is a tired refrain–borne out of the lack of pragmatic solutions built specifically for presales teams to manage the hardest part of the sales cycle. All of that goes away with Provarity.”
Powered by advanced AI and built by a team with deep GTM expertise, Provarity AI was developed specifically for the presales discipline—providing visibility, automation, and intelligence across the technical evaluation process. The solution acts as a silent force behind sales velocity, empowering sales engineers to focus on the strategic aspects of the technical sale.
The company’s growth is underscored by continued support from Cheyenne Ventures (CV), whose investment has enabled the company to glide efficiently across new enterprise markets and secure strategic partnerships with leading B2B technology providers. Said Greg Eaton, Managing Director at CV, “We are bullish on Provarity, and excited to appoint Steve to the CEO role. As a veteran leader in several successful startups, Steve brings the right skills and operating experience to lead the company forward.”
About Provarity AI
Provarity AI is the first platform purpose-built to streamline and automate the proof-of-concept (POC) process for presales engineering teams. By delivering speed, transparency, and actionable presales intelligence, Provarity empowers technical sales organizations to manage every stage of technical validation with greater clarity, consistency, and control. The platform is designed to address a critical operational gap across Enterprise Software and Infrastructure software companies—industries where buyer-led evaluations and technical diligence increasingly determine go-to-market success.
Operating within a multi billion dollar global market, Provarity represents a growing demand for solutions that reduce sales friction and accelerates time-to-value in complex technical sales. To learn more about Provarity’s technology, vision, and investment potential, visit www.provarity.ai or Follow Us on LinkedIn.
SOURCE Provarity.AI
