The ShipBob MCP has handled more than 1 million requests from thousands of active users automating work they used to do by hand. Now that same action layer lives inside every ShipBob dashboard. Brands can ask Bobby what they’re seeing or tell it what to change, and nothing runs without their approval.
CHICAGO, Nov. 10, 2026 /PRNewswire/ — ShipBob, the global supply chain and fulfillment platform powering thousands of consumer brands, today made Bobby, its in-dashboard AI agent, available to every brand on ShipBob. Bobby lives inside the ShipBob dashboard and answers questions about a brand’s fulfillment in plain language, then acts on them, from catching a stockout before it happens to clearing a batch of stuck orders in one pass. Every change waits for the brand’s okay before it runs.
Until now, running a supply chain meant reading it: pull the report, find the problem, assign the task to the right team, and wait. Bobby collapses that into one conversation. A brand asks, Bobby answers, and the fix happens in the same thread.
Aroma360 is one brand already working this way. Its team uses ShipBob AI every day, from operational execution to executive team meetings.
“The ShipBob MCP and AI tools like Bobby have been incredibly helpful for our team. I’m able to quickly pull the shipping reports and metrics I need without spending time digging through data. We use these insights every day, especially in our executive team meetings. Having that information readily available has made a real difference in how quickly we can understand performance, make decisions, and take action immediately.”
– Melissa Mosheim, Logistics Director at Aroma360
ShipBob is not building another chat window. The company is building a supply chain any brand can run by talking to it, whether that conversation happens in the ShipBob dashboard, in an AI assistant like Claude, or in an agent the brand builds itself.
For a growing brand, that means less time pulling reports and chasing down problems, and more time on product and customers. Bobby handles the repetitive work as it happens, so the team can stay lean.
Built on the Stack ShipBob Owns
Bobby runs on a fulfillment stack ShipBob has built and operated in-house since 2014: the ShipBob dashboard, the fulfillment decision engine, ShipBob WMS, and the transportation logic. Because ShipBob owns all of it, Bobby can take real action in a brand’s account. When it reassigns a shipment or updates a SKU, it is changing the same systems ShipBob runs every day.
“Everyone has an AI story right now. The difference is whether the AI can actually do the work and that comes down to the stack underneath it. Bobby can because it runs on the systems we built and operate ourselves. The same ones our teams use to fulfill more than 100 million orders annually. We believe any brand, at any size or complexity, should be able to run a global supply chain just by talking to it. As of today, every ShipBob customer can.”
– Dhruv Saxena, Co-Founder and CEO of ShipBob
Ask It, Tell It, and Bobby Takes It From There
Bobby is on every page of the ShipBob dashboard, so the answers show up where and when the questions come up.
A brand can:
- Get the numbers fast. On-time delivery rate, orders shipped within SLA, and average fulfillment cost, from one question, with no report request and no waiting on an analyst.
- Stay ahead of stockouts. See stockout risk over the next 30 days, then break out stock for that SKU by fulfillment center. It’s the most common request brands make of Bobby so far.
- Find and fix order problems in bulk. Spot which orders are stuck in exception and why, then substitute an out-of-stock item across every affected shipment at once.
- Reroute at scale. Reassign a batch of shipments to another fulfillment center and upgrade the shipping option in a single conversation.
- Make it right for the shopper. Create a replacement or expedited order, then confirm it landed.
- Hand it off when a person is faster. Bobby can bring in a ShipBob support agent mid-conversation without the brand starting over.
- Work with your own files. Upload a file for Bobby to read or download a report to share outside the dashboard.
Nothing Moves Without You
Bobby is built to act with the brand in control. Before it changes anything, it shows exactly what it is about to do and waits for a yes. Read access is on for every user by default, and account owners decide who can make changes. An owner can set a monthly usage limit for the organization or switch Bobby off entirely, and human support and past conversations stay available either way. Every action Bobby takes is logged and visible in the ShipBob AI Hub.
“Bobby runs on the same systems we’ve built and run ShipBob on for more than a decade. When a supply chain leader asks Bobby to reroute shipments or clear a stuck order, it’s working on the real operation. We want to give those leaders the same reach our own operators have, so they spend their day making decisions instead of chasing data.”
– Sagar Kohli, Distinguished Engineer at ShipBob, who leads the team building Bobby
Learn More
- Open Bobby from the left navigation in your ShipBob dashboard.
- Bobby in Action: www.shipbob.com/blog/bobby/
- Explore ShipBob AI: shipbob.com/product/ai/
About ShipBob
ShipBob is a technology-driven fulfillment company that helps ambitious ecommerce brands reach a higher fulfillment standard with the industry’s only true full-stack platform. One connected operating model brings together order and inventory management, warehouse operations, and transportation with live operational context and Connected Fulfillment AI across a global fulfillment network, so brands can pursue new channels, markets, and surges in demand with confidence. ShipBob fulfills more than 100 million orders annually from 50+ fulfillment centers, with 99.97% order accuracy and 250+ sales channel integrations. Learn more at shipbob.com.
SOURCE ShipBob