Partnership will offer new capabilities for advocacy groups to reach office holders with digital messaging
WASHINGTON, Oct. 23, 2023 /PRNewswire/ — Statara Solutions, LLC has announced a partnership with civic engagement platform BallotReady to provide the first-of-their-kind distinct digital audiences of state and federal elected officials.
Through this partnership, Statara has matched BallotReady’s list of all U.S. elected officials and made them available in online ad buying platforms for advocacy campaigns and other groups to include in their digital ads.
“We’re excited to partner with BallotReady and provide new resources for advocacy groups to reach policy makers online with their messages,” said Bryan Whitaker, CEO at Statara. “Statara is proud to be the first provider to offer this distinct targeting capability to causes across the country.”
Statara’s Identity Insights, a data set of approximately 260 million individuals (U.S.), is produced through industry-leading data sourcing, modeling, enhancement, and auditing. Statara Identity Insights features over 800 attributes depicting contact information, demographics, consumer interests, buying behaviors, model scores, voting information, donation history, and more.
About Statara
Statara is an innovative provider of data analytics and customer intelligence solutions. Our specialized identity resolution strategies including data hygiene and first-party data enrichment equip advocacy groups and corporate affairs campaigns, colleges and universities, and regulated consumer brand marketers with the critical insights and capabilities to execute their marketing campaigns. With our Digital Audiences, brands can launch targeted campaigns in full confidence that consumer data privacy and compliance will be upheld. Our experienced team of strategic consultants and data scientists ensure that our identity resolution, digital audience and activation solutions deliver optimized decision-making, personalized marketing and superior customer experiences. Statara is a business -unit of holding company TARA Group. For more information, visit www.statara.com.
SOURCE Statara