The most recent aggregation of Simpleview CRM data offers DMOs industry insights for enhancing sales strategies and driving success
TUCSON, Ariz., Aug. 9, 2023 /PRNewswire/ — Simpleview is pleased to release the Simpleview Sales Quarterly Mid-Year 2023 report — the most comprehensive review of the destination marketing organization (DMO) industry’s sales performance during the first half of 2023.
Simpleview, the leading provider of CRM, CMS, and marketing solutions for destinations worldwide, aggregated the CRM data of 230 DMOs that generated 50 or more leads in 2019 and had leads each year from 2019 to 2023. Some highlights from this mid-year edition of the report include:
- Lead volume and lead room nights created through June 2023 continued to show strong growth
- The number of bookings and booked room nights continued to lag behind 2019 numbers
- In Q2 2023, lead volume slowed compared to Q1 2023 but still exceeded 2019 levels
- Through June 2023, the event cycle became shorter on average by two months compared to 2019
- The top market segment for both hotel meetings and convention center event leads was Health & Medical, Pharmaceutical, and significant growth in pipeline health is demonstrated over 2019
“My team is pleased to share this comprehensive review of the industry’s sales performance during the first half of 2023, with hopes it will provide invaluable insights for DMOs and stakeholders alike,” said Christine “Shimo” Shimasaki, managing director at 2Synergize, LLC. “Simpleview’s aggregation of data offers a clear roadmap for enhancing sales strategies and driving success for the remainder of the year.”
Download the report here.
About Simpleview
Simpleview is a worldwide leading provider of CRM, CMS, website design, digital marketing services, and data insights for convention bureaus, venues, tourism boards, destination marketing organizations (DMOs), and attractions. The company employs staff across the globe, serving clients of all sizes, including small towns, world capitals, top meeting destinations, and countries across multiple continents.
SOURCE SIMPLEVIEW