“Touchpoint” is Customizable to Any Brand’s Look and Feel and Requires Minimal Engineering Resources to Deploy
NEW YORK, April 17, 2025 /PRNewswire/ — NLX, the AI platform powering advanced conversational experiences for the world’s most admired brands, today announced the debut of Touchpoint, an out-of-the-box, multimodal conversational interface that lets NLX customers incorporate chat, voice, images, and video into a single AI-powered conversational experience for end users.
“NLX is setting a new standard for AI-powered conversational experiences,” said Andrei Papancea, NLX co-founder and CEO. “Comparing current-state chat widgets to Touchpoint is like comparing the static, text-heavy pages of the early internet to today’s most advanced interactive websites. It’s night and day.”
Using Touchpoint doesn’t require significant engineering resources. NLX provides customizable templates that can be easily added to your existing website or hosted independently as a web asset.
“Consumers increasingly understand the power of AI conversations based on their interactions with applications like ChatGPT and Perplexity AI,” continued Papancea. “Meanwhile, brands are stuck offering clunky, unsophisticated chatbots. Touchpoint bridges the gap so brands can offer elevated conversational experiences that rival AI-first companies.”
With Touchpoint, NLX is making it easy for brands to bring the full power of conversational AI to bear to solve business problems and delight end users, including product discovery and purchasing, travel planning, and, of course, customer service.
NLX technology makes it easy for brands to incorporate images, videos, and voice elements into their conversational experiences in a way that makes sense for end users. The interface can also be customized to display across the end user’s full screen or half screen when on desktop and in light and dark modes.
NLX was inspired by the experience of building a conversational AI platform from the ground up for a global Fortune 100 financial services company. That process revealed the unmet need in the marketplace, which is the ability for enterprise brands to efficiently build and scale leading-edge conversational AI solutions for any business function. It also informed key NLX differentiators, including no-code implementation and development that allows non-technical teams to create and manage their own conversational applications at scale. NLX is compatible with any existing technology stack, including first- and third-party AI technologies.
More information about Touchpoint is available here.
About NLX
NLX is an enterprise AI platform for building and managing chat, voice, and multimodal applications at scale. As human interactions with technology become increasingly conversation-based, NLX makes it practical for organizations to create, deploy, and manage conversational experiences for any industry or use case; working in concert with any large language model and technology stack. NLX enables the world’s biggest brands, including Comcast, Red Bull, and United Airlines, among others, to invest in a future where interactions with technology mirror the natural ebb and flow of people’s day-to-day decision-making.
SOURCE NLX
