The key to garnering high-quality leads is an accurate database. How do you maintain it well to accomplish the desired sales growth?
Customer data is all about collecting the right information about potential business prospects for application in sales and marketing operations. This includes data like the company’s name, contact information, industry, etc. Such details allow brands like yours to connect with potential prospects. When you can foster strong relationships with your target audience, it becomes easier to generate high-quality leads.
With B2B databases, you can quickly access target leads and procure necessary information about them. Since more and more relevant leads must be generated for sustained business growth, accurate databases offer a speedy and effective way to enhance your outreach strategy. If you opt for a dataset that is inaccurate or out of date, it can create complications. Searching through vast database options could be daunting, so we have compiled a list of the best tools for you to choose from.
Seven Best B2B Databases
In the digital age, customer databases are valuable tools that help brands drive B2B sales and accomplish their business goals. We have prepared a list of the best tools to help you find the right solution.
Saleshandy Lead Finder
It’s a comprehensive email outreach platform that helps you identify prospects and add them to your cold email sequences. With Saleshandy Lead Finder, acquiring contact information, such as email addresses and phone numbers, is simplified to a great extent. You can search leads with their rich database spanning different companies worldwide. It must be noted that this information is updated regularly to provide proactive and verified email addresses. Although they have a large resource, it makes it easier to narrow down targeted leads with advanced search filters. You can utilize this feature to find leads by their names, designation, department, role, etc.
Apollo
It is a cloud-based sales automation software that simplifies lead generation, contact database management, and email outreach. With over 2 million contributing data sources, this platform allows you to collect email addresses through a 7-step email verification process to ensure correct data delivery. Apollo refines your search with relevant filters, such as company name, size, industry, job role, location, etc. When you search data with these, it helps you reach the right prospects and acquire their contact information. Apollo enables targeting the right decision-makers to communicate based on filters, such as industry, designation, company headcount, etc.
Cognism
It is a sales intelligence tool that uses a combination of artificial intelligence (AI) and human verification to provide you with accurate data. When you use Cognism, you can easily access advanced filters such as emails, technographics, and mobile numbers to filter the data and create a targeted lead list.
This helps you attract ideal leads without wasting resources on prospects less likely to convert into paying accounts. Cognism is operational in Chrome as an extension and a mobile app. It is very particular about maintaining data compliance and keeps a ‘do not call list’ to avoid disturbing customers who have opted out of unsolicited phone calls. Through such innovative integrations, Cognism ranks among the top CRM and sales engagement platforms helping you build the sales pipeline and generate new leads.
Lusha
Lusha works perfectly for B2B companies of all sizes to supply precise data. It is a go-to-market platform promoting effective sales and marketing. This database offers you an easy-to-use prospecting tool that simplifies lead identification. You can access the latest and high-quality insights and data that promote communication with the right audience at the right time. The highlighting feature of this platform is its smooth operation while setting up, without involving any lengthy onboarding processes. Another distinguishing factor is that Lusha is accredited under ISO 27701- the highest international privacy standard in the world. What’s more— it allows you to be compliant with all GDPR and CCPA privacy regulations.
Lead 411
If you want to focus on targeted communication, this is your go-to database platform. It is powered by intent data, allowing you to find out the contact details of your prospects. Lead 411 supports easy integration with popular ESPs and CRMs, resulting in efficient and automated workflows. Its highlighting feature is unlimited email views in the basic plan while restricting the export to 200 per month. Additionally, it provides you with information on buyer intent.
Clearbit
It offers data integrated with artificial intelligence, thus ensuring that you have accurate contact information. Clearbit adds to your records and helps you understand your prospects’ buying intent. This valuable information accelerates the lead generation process. With Clearbit, you can easily create, capture, and convert prospects into paying accounts by addressing their demands. You can access a range of business intelligence APIs and integrations that accelerate sales and marketing campaigns.
SalesIntel
This business intelligence platform provides you with the data you seek. The key difference is—SalesIntel uses patented AI technology and human verification to source accurate contacts. What makes it stand out is the vast database of more than 100M contacts available with emails and mobile phone numbers. It also offers amazing features such as intent data to gain insights into who is researching your solution. SalesIntel also helps you visualize company technographics to understand their tech stack. Another highlighting feature is the company firmographics that promotes the identification of target accounts based on factors such as company size, location, industry, and more.
Final thoughts
Various factors play a role in an efficient database, such as data accuracy, customer intent, data availability, and integration capabilities. Before you make an informed decision, you need to weigh the pros and cons of each platform. The database you select must align with your business goals. The best-fitted tool must allow you to effectively communicate with potential customers, engage with them, and drive the sales funnel.