SAN FRANCISCO, April 3, 2025 /PRNewswire/ — Ascend, the leading provider of financial operations automation software to the insurance industry, is excited to announce a partnership with btcore by borrowedtyme, a comprehensive agency management system built on Salesforce Financial Services Cloud.
Btcore unifies client relationships, client profiles, policies, claims, billing, service interactions, and financial accounting data into one cohesive solution – enabling sales and service teams to make informed decisions, offer personalized recommendations, and deepen client relationships. With Ascend, btcore agencies will now have even more payment processing options to offer their clients.
“The purpose of borrowedtyme is to partner with independent agents, brokers, and carriers to more effectively operationalize technology that will strengthen the distribution of insurance to policyholders,” said Kevin Rall, Co-Founder of borrowedtyme. “Integrating with payment processing services like Ascend aligns perfectly with this mission and enhances the overall customer experience for paying agency bill invoices.”
Ascend boosts the profitability of insurance businesses by driving revenue growth and reducing operational costs. Through AI-powered automation, it seeks to streamline administrative tasks, provides financial insights, and enhances treasury management. By eliminating low-value, repetitive back-office work, Ascend enables agencies to focus on growth and customer retention.
“We are thrilled to partner with borrowedtyme to provide insurance agents with a unified platform that simplifies their operations and enhances customer experiences,” said Andrew Wynn, Co-CEO of Ascend. “This integration with btcore allows agents to streamline their workflows, reduce administrative burdens, and focus on what they do best—serving their clients.”
About Ascend
Ascend is a comprehensive accounting automation platform for the entire insurance payment lifecycle including collection, accounting, reconciliation, and disbursement. Businesses using Ascend experience improved operational efficiencies, treasury management, and customer experience – resulting in increased profitability. To learn more about how Ascend can transform your business, please visit www.useascend.com.
About borrowedtyme
borrowedtyme exists to harness the innovative ideas of independent insurance agents and brokerages, and deliver core operational capabilities on world-class platforms like Salesforce and AWS.
In 2023, borrowedtyme introduced btcore, a full-suite agency management solution for P&C and employee benefit capabilities running on Salesforce Financial Services Cloud. With btcore, agencies and brokers can run their entire operations – sales, service, and financial accounting on the Salesforce platform. To learn more about btcore capabilities, visit btcorecloud.com.
Contact
Mike Nguyen
pr@useascend.com
SOURCE Ascend