Small business sales platform shows expansive growth across home services, B2B industrials, and main street businesses
NEW YORK, Aug. 5, 2025 /PRNewswire/ — Baton, the leading acquisition platform for small and medium businesses, today announced growth metrics that underscore its position as the industry leader in SMB sales. The company has achieved 750% revenue growth year-over-year, while scaling its marketplace to over $1.5 billion in listings across more than 2,000 businesses.
The platform’s expansion comes amid what industry calls the “silver tsunami” or “the great wealth transfer,” representing a wave of retiring business owners seeking efficient exit strategies. Baton has responded by tripling its qualified lead generation, translating into nearly 10,000 qualified leads over the past six months and over 1,000 active listings on the platform.
“We’re seeing unprecedented demand as first-time buyers increasingly enter the SMB acquisition market,” said Chat Joglekar, CEO and co-founder at Baton. “Our solution addresses the critical need for transparency and efficiency in deal flow, transforming traditionally opaque processes into streamlined, tech-enabled transactions.”
The company’s growth spans diverse industries, with particularly strong traction in home services, including HVAC and landscaping, commercial services such as scaffolding and construction, and other main street businesses like pet care providers and bakeries. Geographically, Baton has seen highest adoption in major markets including New York, California, Florida, and Texas, as well as emerging metro areas like Phoenix, Denver, and Minneapolis.
Baton’s transaction efficiency demonstrates the platform’s value proposition. The company has tripled signed sale agreements from January to June 2025 while maintaining acquisition costs, and has already surpassed its entire 2024 transaction value in just the first half of 2025.
Recent success stories include Grandeza Bookkeeping in Lantana, Texas, which went from listing to closing in just three weeks, demonstrating the platform’s ability to accelerate traditionally lengthy SMB sale processes.
To support this growth, Baton has significantly expanded its team with key hires including Taro Tomiya as Head of Growth, Mani Gabriel as Head of Transactions, Kim Knapp as Head of Product Experience, and Alex Harrington as Head of Finance. The company continues active recruitment across sales and M&A advisory roles.
Following its Series A funding round of $10M earlier this year, Baton is positioned to capitalize on the convergence of demographic shifts, evolving buyer profiles, and the acceleration toward technology-enabled M&A processes in the SMB market. Later this year, Baton is launching a first-of-its-kind feature that will revolutionize how buyers interact with deal opportunities.
To learn more about Baton and start selling or buying your next business, visit https://www.batonmarket.com/.
About Baton:
Baton is the leading marketplace for SMB acquisitions. With a 10X higher success rate than previous top solutions and a 70% close rate, Baton is the best place for sellers to navigate the sale of their small business, and for buyers to start their entrepreneurial journey.
SOURCE Baton