ATLANTA, June 9, 2025 /PRNewswire/ — Betterbot, the multifamily industry’s leading AI automation platform, today announced the launch of the Betterbot Agentic AI Suite, a category-defining platform that introduces the power of Agentic AI to marketing, operations, and resident engagement. Simultaneously, the company revealed a comprehensive brand refresh that repositions Betterbot for its next stage of growth — one rooted in intelligent, proactive, and human-centric automation.
Built for the realities of modern property operations, the Agentic AI Suite delivers intelligent, self-directed digital agents that do far more than automate tasks — they learn, adapt, and act with purpose, freeing onsite and centralized teams to focus on what matters most: human connection and operational excellence.
“This is not just a product launch — it’s a leap forward in what AI can do for multifamily,” said Zlatko Bogoevski, CEO and Co-Founder of Betterbot. “We’ve moved beyond reactive automation. The Agentic AI Suite enables proactive, intelligent, and measurable performance across every facet of the renter lifecycle and portfolio operations.”
Purpose-Built for Multifamily: The Agentic AI Suite
The Betterbot Agentic AI Suite is the first solution in the industry to bring true Agentic AI to multifamily housing — AI agents that are not just reactive tools, but proactive digital coworkers. “The outcome is faster, smarter human work with less friction, truly delivering increased transparency and NOI for portfolios,” said Bogoevski.
The suite includes three integrated tiers:
- Agentic Marketing – A full-funnel leasing engine that powers 24/7 omnichannel engagement, AI-generated websites, and advanced lead intelligence.
- Agentic Operations – Intelligent automation across the entire resident lifecycle, including renewals, maintenance triage, collections, and service workflows.
- Agentic Portfolio – Enterprise-grade insight, custom AI Agent development, and white-glove support for data-driven growth at scale.
“BetterBot’s new agentic AI isn’t just a tool — it’s an operational revolution. For multifamily operators, this means fewer handoffs, faster leasing cycles, and a dramatically leaner team footprint without compromising the resident experience. This is what scaling with intelligence really looks like.”
— Dana Zeff, Managing Partner at Unit Leader LLC and BetterBot investor
Live Launch at Apartmentalize 2025
Betterbot will debut its new brand and full Agentic AI Suite at Apartmentalize 2025, the National Apartment Association’s annual conference, held June 11–13 in Las Vegas. Attendees can see the new brand and explore the platform firsthand at Booth #1510 and attend exclusive customer innovation events on June 12 and 13.
No longer “just a chatbot,” Betterbot now represents the future of intelligent infrastructure for property operators which demanded the rebrand. “This rebrand is a signal to the industry that we are meeting a new moment with new thinking,” said Deanna Ransom, SVP of Revenue at Betterbot. “We’re delivering purpose-built Agentic AI that makes teams faster, more efficient, and more human — and that requires a brand that reflects both the mission and the momentum.”
Real Results from Industry Leaders
Top operators are already seeing measurable impact:
“Thanks to Betterbot’s Agentic AI, we’re saving 900+ hours per asset annually and realizing a 9X ROI,” said Elise Rudy, VP of Marketing at KETTLER. “It’s changed how we operate — Betterbot is now an essential part of our team.”
A New Era of Intelligent Multifamily AI
The Betterbot Agentic AI Suite is designed to reduce team strain, increase occupancy, improve resident satisfaction, and scale high-performance operations across entire portfolios.
“Agentic AI is more than a buzzword — it’s the foundation for future-proof, human-centered operations,” said Deanna Ransom, SVP of Revenue at Betterbot. “We’re empowering teams to deliver end-to-end excellence, faster and smarter.”
Betterbot is currently used by 12 of the top 20 NMHC-ranked property management firms and continues to rapidly expand across the U.S.
Learn more at www.Betterbot.com
Join the Betterbot team at Booth #1510 at Apartmentalize 2025 in Las Vegas.
About Betterbot
Betterbot is the premier Agentic AI platform transforming how multifamily property teams manage marketing, operations, and resident engagement. Purpose-built for multifamily, Betterbot’s intelligent AI agents streamline communication, reduce workload, and deliver measurable ROI across the entire renter lifecycle — from first inquiry to long-term retention. Learn more at www.Betterbot.com.
Media Contact
Monica Warren
Public Relations, Betterbot
📞 (770) 405-9938
📧 monica@Betterbot.com