Investment Reinforces Crstl’s Mission to Modernize Retail EDI, Supply Chain Compliance, and Omnichannel Expansion
SAN FRANCISCO, March 25, 2025 /PRNewswire/ — Crstl, the platform transforming retail EDI and B2B commerce, today announced an investment led by Mosaic General Partnership and Cohen Circle Fintech Ventures with participation from Shopify Ventures, the investment arm of Shopify. This investment marks a pivotal milestone in Crstl’s mission to build next-generation digital infrastructure that powers seamless, scalable B2B transactions.
With its AI-native solutions, Crstl simplifies retail EDI compliance and integrations, enabling businesses to expand beyond direct-to-consumer into wholesale, marketplaces, and omnichannel retail. By automating workflows, integrating critical systems, and ensuring supply chain compliance, Crstl is setting a new standard for how businesses connect, trade, and grow in today’s fast-changing commerce landscape.
This financing brings Crstl’s total funding to over $10 million. The new capital will accelerate the expansion of Crstl’s AI-native solutions for brands, manufacturers, wholesalers, retailers, and 3PLs—turbocharging operational efficiency and driving scalable growth. Plus, with its comprehensive suite of AI-powered workflow platforms, proprietary data schema, and API, Crstl enables seamless retail supply chain compliance and connectivity across WMS, 3PL, and ERP systems worldwide.
“We’re excited to have fresh capital and new investors onboard as we scale Crstl’s intelligent B2B commerce platform,” said Dipti Desai, Co-Founder and CEO of Crstl. “The lines between B2B and B2C commerce are blurring quickly, and the last few years have reinforced the importance of a diversified, omnichannel strategy. Businesses of all sizes need intelligent, scalable infrastructure that meets the demands of modern commerce and adapts to today’s fast evolving landscape.”
Tian Tian Feng, Head of Shopify Ventures, added:
“Crstl’s intuitive design and powerful backend technology empower digital-first merchants to integrate, automate and scale with ease, opening up new commerce distribution opportunities. We’re thrilled to support a data first and deeply technical team as they lead the charge in redefining the future of B2B transactions.
As part of continuous feature launches, businesses can expect deeper, native integrations between essential retail EDI business processes and mission-critical operational systems, such as order management systems, WMS, IMS, and ERPs. Crstl’s AI-powered platform will serve SMB, mid-market, and enterprise businesses alike, enabling brands, retailers, and warehouses to modernize B2B commerce with scalable automation and intelligent infrastructure.
About Crstl
Crstl is the intelligent platform for modern B2B commerce, co-founded by Dipti Desai and Suparna Gharpure. By automating mission-critical workflows, enabling scalable connectivity, and delivering intelligent insights, Crstl helps brands, retailers, and logistics providers eliminate friction, optimize B2B commerce operations, and scale effortlessly. Crstl serves customers globally, including in the U.S., Canada, Australia, and more. For more information, visit www.crstl.ai.
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SOURCE Crstl