This acquisition brings together two industry leaders to create a comprehensive, AI-powered product suite that manages the entire revenue lifecycle, from planning and territory management to sales coaching and commission payment.
SALT LAKE CITY, Aug. 27, 2025 /PRNewswire/ — Fullcast, an end-to-end sales performance management platform for GTM planning and execution, today announced its acquisition of Atrium, a leading provider of data-driven sales performance management software. This acquisition brings together two industry leaders to create a comprehensive, AI-powered product suite that manages the entire revenue lifecycle, from planning and territory management to sales coaching and commission payment.
The integration of Atrium’s AI-driven sales performance insights with Fullcast’s robust GTM planning and execution capabilities will provide revenue operations teams with a single source of truth to optimize sales performance and drive predictable growth.
“We are thrilled to welcome the Atrium team to Fullcast,” said Ryan Westwood, CEO of Fullcast. “The addition of Atrium’s powerful insights, analytics and coaching capabilities to our platform will provide our customers with an unparalleled ability to not only design and execute their GTM plans but also continuously improve sales team performance. Together, we will provide a truly end-to-end solution for revenue operations.”
Jason Heidema, CEO of Atrium, commented, “Joining forces with Fullcast is a natural next step in our mission to help sales teams improve through data. Fullcast’s expertise in GTM planning and execution is the perfect complement to our strength in sales performance analytics. Together, we will be able to provide a holistic solution that empowers sales leaders to build and manage world-class sales organizations.”
A More Powerful Platform, Together
The combination of Fullcast and Atrium will provide customers with a unified platform to do the following:
- Design and manage sales territories and quotas with Fullcast’s industry-leading planning tools.
- Gain deep, AI-powered insights into sales performance with Atrium’s analytics and dashboards.
- Automate and streamline lead and account routing to ensure that the right reps are working the right accounts.
- Improve sales coaching and development with data-driven insights into rep performance.
- Manage and automate sales commissions to motivate and reward top performers.
About Fullcast
Fullcast is a Go-to-Market sales performance management platform that helps revenue teams to design, manage and track their GTM strategies. The Fullcast platform provides a single source of truth for all GTM data, enabling revenue leaders to make better decisions and drive predictable growth.
About Atrium
Atrium is a data-driven sales performance management platform that helps sales teams improve their performance through data. The Atrium platform provides sales managers with the insights they need to coach their reps, manage their pipeline and hit their goals.
SOURCE Fullcast