BOSTON, Feb. 4, 2025 /PRNewswire/ — Akeneo, the Product Experience (PX) Company and leading provider of Product Information Management (PIM) solutions, announced today that it has been named a leader in IDC’s 2024-2025 IDC MarketScape Worldwide Product Information Management for Commerce Vendor Assessment, IDC TechScape: Frictionless CX-Enabling Technologies in Retail, 2025, and separately, positively evaluated in Gartner’s Market Guide for Product Information Management Solutions.
As PIM solutions evolve to meet brand and consumer needs, Akeneo is proud to be recognized in Gartner’s Market Guide for Product Information Management Solutions, featuring 20 total vendors with extended PIM capabilities, such as supplier product onboarding and AI-assisted rich content optimization, as well as product experience management (PXM) capabilities such as channel integration, feed management, and more. The report provides valuable takeaways for data and analytic leaders when it comes to exploring how a PIM solution can optimize their product information processes and selecting a PIM that is effective now and adaptable for future needs. In the report, Akeneo is specifically recognized for its support of the entire product life cycle, product activation features, more than 160 integrations with applications – such as digital commerce platforms and content translation tools – as well as the company’s advanced AI and gen AI capabilities to enhance PIM and PXM strategies.
The IDC MarketScape Assessment, featuring 19 vendors, evaluates vendors across a variety of specific criteria and focuses on representing the most reflective of a typical PIM buyer’s selection shortlist for digital commerce use cases. The criteria include having a minimum of 20 active customers, the vendor must syndicate product data into a minimum of five different major commerce channels, meet IDC’s definition of a PIM application for commerce in terms of functionality, qualify as SaaS or cloud-enabled, and the vendor must go to market as a PIM application for digital commerce. In the assessment, Akeneo is recognized for its open-source application, allowing customers to try it free of charge, comprehensive native product activation and syndication through Akeneo Product Cloud: Activation for retail, and its ease of use and strong customer support.
“The recognition of Akeneo as a leader within these two reports exemplifies our continued commitment to our customers to provide the most innovative, future-proof offering on the market,” said Romain Fouache, CEO at Akeneo. “We are very proud of our team’s dedication and appreciative of the trust that our customers place in our products and services, to not only meet the needs of evolving customer demands but continue moving the needle when it comes to next-level product experience innovation.”
In addition to Akeneo’s recognition in the IDC MarketScape Assessment, Akeneo was also named in the IDC TechScape: Frictionless CX-Enabling Technologies in Retail, 2025. The IDC TechScape aims to provide a detailed snapshot of the various technologies that every retailer needs to evaluate and consider to enable and provide a frictionless shopping experience. The technologies are separated into three major categories based on adoption levels within each category and their impacts on user organizations. Akeneo is recognized for its use and integration of AI and GenAI to organize digital content (i.e. product descriptions, digital marketing, advertising needs, etc.) and its ability to streamline visual content to create the most effective communication.
Akeneo is trusted by more than 900 PIM enterprise customers and integrates with more than 450 marketplaces including Amazon Marketplace, eBay, Walmart Marketplace, and Shopify.
To view the full IDC MarketScape report click here. To view the full Gartner Market Guide, click here. For more about Akeneo’s best-of-breed technology, extensive partner network, and solutions tailored to specific business and buyer needs, visit Akeneo’s website.
About Akeneo
Akeneo is the product experience (PX) company and global leader in Product Information Management (PIM); creating a world where every product interaction is an experience that guides consumers and professionals to the best purchase, anytime, anywhere. Akeneo empowers business leaders with software, education, and an engaged community all focused on the practice of product experience management.
Leading global brands, manufacturers, distributors, and retailers, including Chico’s, CarParts.com, TaylorMade Golf, Rail Europe, Kering, and more trust Akeneo to scale and customize their omnichannel commerce initiatives. Using Akeneo’s intelligent Product Cloud, companies can create elevated product experiences with user-friendly and AI-powered product data enrichment, management, syndication, and supplier data onboarding; as well as a comprehensive app marketplace and partner network to meet business and buyer needs. For more information: https://www.akeneo.com.
Media Contact:
Natasha Koleas
Akeneo@pancomm.com
SOURCE Akeneo