DELRAY BEACH, Fla., June 23, 2025 /PRNewswire/ — MarketsandMarkets has published its latest executive whitepaper titled “The Future of AI-Powered Sales: A Strategic Guide for Modern GTM Leaders.” The whitepaper presents a forward-looking framework for sales and commercial leaders to close the strategy-to-execution gap using AI-driven intelligence.
The whitepaper outlines how traditional sales architectures are under strain due to fragmented buying centers, diminishing returns from intent data, and slower deal velocity. In response, MarketsandMarkets introduces a precision-led execution model built around real-time signal conversion, dynamic account insights, and AI-orchestrated sales actions.
It doesn’t repackage tactical enablement—it challenges the fundamentals of how revenue teams are designed, measured, and led. It dissects where modern sales models are breaking and offers clear directives on how high-performing GTM organizations are solving for complexity, not just coverage.
“The modern seller isn’t losing because of effort—they’re losing because their systems are blind to how accounts evolve,” said Sandeep Sugla, CEO of MarketsandMarkets. This paper provides leadership teams with the roadmap to close that gap—permanently.
As part of this vision, MarketsandMarkets introduces SalesPlay—an enterprise-grade Sales Intelligence Platform designed to embed execution intelligence directly into seller workflows.
What CXOs Will Take Away:
1. A Strategic Diagnosis of Revenue Breakdown
From ecosystem blindness to revenue mix myopia and overdependence on CRM signals, the whitepaper outlines the five hidden execution gaps that legacy sales architectures fail to address.
2. A New Operating Model for GTM Execution
Learn how top organizations are shifting from linear funnels to revenue webs, where sellers must detect second-order signals, map buying center volatility in real time, and deliver value that reflects live account conditions—not persona playbooks.
3. The Rise of Execution Intelligence as a Core Revenue Muscle
AI is reframed not as a summarizer—but as an orchestrator. The paper articulates how future-fit revenue teams use AI to:
- Compress signal-to-action cycles
- Auto-generate buyer-specific RoI cases
- Surface whitespace from non-obvious disruptions
- And eliminate manual lag from seller execution
4. A New GTM KPI Stack for Measuring Precision, Not Just Activity
MarketsandMarkets proposes a shift to actionable metrics—signal-to-engagement velocity, whitespace-to-pipeline conversion, contact precision, and executive alignment depth—giving CXOs new tools to govern GTM performance at scale.
Why This Whitepaper Matters
Most organizations have invested heavily in CRMs, enablement tools, and dashboards—yet still face growing execution debt. This whitepaper cuts through the noise and delivers a compelling case for a revenue intelligence layer that drives action, not just inspection.
It also introduces how SalesPlay, MnM’s enterprise-grade Sales Intelligence Platform, brings this framework to life—by embedding decision intelligence directly into the seller’s workflow. Powered by proprietary analyst research, 30+ external data sources, and real-time GTM signal mapping, SalesPlay is uniquely capable of turning fragmented insight into deal-winning direction—at scale.
“In enterprise sales, speed and context have replaced brand and relationship as the ultimate differentiators. This paper is the competitive playbook for leaders who want to win before the RFP even exists.”
Access the Whitepaper
To download “The Future of AI-Powered Sales: A Strategic Guide for Modern GTM Leaders”, visit:
Future of AI Sales: Strategic Guide for Modern GTM Leaders
About MarketsandMarkets™
MarketsandMarkets™ has been recognized as one of America’s Best Management Consulting Firms by Forbes, as per their recent report.
MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. With the widest lens on emerging technologies, we are proficient in co-creating supernormal growth for clients across the globe.
Today, 80% of Fortune 2000 companies rely on MarketsandMarkets, and 90 of the top 100 companies in each sector trust us to accelerate their revenue growth. With a global clientele of over 13,000 organizations, we help businesses thrive in a disruptive ecosystem.
The B2B economy is witnessing the emergence of $25 trillion in new revenue streams that are replacing existing ones within this decade. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines – TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.
Built on the ‘GIVE Growth’ principle, we collaborate with several Forbes Global 2000 B2B companies to keep them future-ready. Our insights and strategies are powered by industry experts, cutting-edge AI, and our Market Intelligence Cloud, KnowledgeStore™, which integrates research and provides ecosystem-wide visibility into revenue shifts.
To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter , LinkedIn and Facebook .
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SOURCE MarketsandMarkets