ATLANTA, Feb. 5, 2025 /PRNewswire/ — Consensus, the leading enterprise Product Experience Platform, announced a new partnership with Highspot, the only unified sales enablement platform that provides a system of record for go-to-market initiatives. This collaboration introduces enhanced enablement for both buyers and sellers throughout the entire lifecycle of the deal leading to better outcomes and repeatable growth.
Together, these solutions offer insights into sales performance, impactful automated demo content, detailed customer analytics, and a modern approach to selling.
Consensus allows revenue leaders in every department to create scalable interactive demo experiences customers can watch on demand, freeing up sales reps to focus on personalized customer interactions. Highspot combines guided selling, continuous learning, and always-on coaching into one seamless experience backed by end-to-end analytics – eliminating go-to-market silos and driving predictable revenue growth.
“At Consensus, our mission is to make buying easier. That’s why this partnership with Highspot is so exciting. Their sales enablement platform provides a system of record to define, execute, and optimize go-to-market initiatives, including empowering every seller to be their best in sales conversations,” says Doug Johnson, CEO at Consensus. “Pairing that with our demo automation and product experience solutions allows sales reps to create more effective demos, have more impactful conversations with prospects, and ultimately close more deals.”
These platforms work together to improve sales team performance, reduce repetitive calls and tasks, and provide better insights based on buyer intent data to increase wins and shorten sales cycles.
“Consensus’ integration with Highspot combines their unique buyer enablement platform with the only unified enablement platform to offer a powerful joint solution that improves both the seller and buyer experience,” said Graham Younger, President of Field Operations, Highspot. “We’re excited to get this integration in customers’ hands and help companies worldwide to close more revenue.”
ABOUT CONSENSUS:
Consensus is leading the world into a new era of demo automation. Their Product Experience Platform focuses on getting B2B buyers the content they need when they need it. Revenue teams multiply their team’s impact by sending demos on demand and using unique insights on those buyers to align stakeholders and accelerate buying consensus. The results are faster close times, larger deals, and higher close rates.
Buying enterprise software is slow, frustrating, and broken. Consensus fixes that by combining the best of video, product interaction, and discovery automation to deliver an unparalleled experience for buyers and sellers alike. From the C-suite to end users, our demos travel virally, adapting to each viewer, revealing hidden stakeholders, and answering key questions. They then feed powerful data on intent and needs back to sales teams with every click, multiplying their impact. Market leaders like Salesforce, SAP, Oracle, Autodesk, Sage, Trintech, Coupa and many others are finding success using Consensus to enable their buyers. For more information, visit www.goconsensus.com or follow us on LinkedIn.
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SOURCE Consensus