B2B buying isn’t linear or predictable. But brands can grasp the nuances by dissecting consuming…

Organizations end up navigating a pool of irrelevant prospects, making marketers feel lost. In this…

Marketers and SDRs use leads and prospects interchangeably despite their distinct roles in a sales…

Lead gen and appointment setting share the same goal – boosting revenue and conversion rates.…

Without reliable customer data and insights, marketing campaigns often fail. But, CRM tech can consolidate…

Illya Sutskever’s startup Safe Superintelligence (SSI) seeks funding of billions-quadrupling the company’s previous USD 5…

Lead Generation can no longer be about numbers. It’s all about building relationships. But have…

Competent CRM systems foster strong bonds with existing customers and accelerate the sales pipeline. How…

Since lead magnets help draw more customers to a brand, they must be created and…

A high lead gen score indicates that your marketing efforts are on point. But how…