This episode of TechTalk by Ciente is all about cracking the code on how ABM, data, and deep buyer insights can drive pipeline impact that keeps the stakeholders pleased.
Marta George (Head of EMEA ABM programs, Ping Identity) sits down with Suruchi Bhargava, CMO at Ciente, for a deep dive into dynamic ABM strategies. There’s no denying that ABM is marketing’s holy grail. But its impact shouldn’t be confined to one team.
Tune in to explore three major themes-
The shift from vanity metrics to meaningful measurement
Why buyer engagement needs to be more immersive and less interruptive
How ABM is evolving into a full-fledged GTM motion
Catch the entire pod conversation here.
About the Guest:
Marta George is a B2B marketing leader with a passion for buyer psychology, strategic thinking, and personalised experiences. With a background in field marketing and event strategy, she now leads ABM programs across EMEA at Ping Identity. Marta specialises in data-driven, commercially impactful marketing that aligns closely with sales and drives pipeline. She thrives on creating value-led campaigns that connect emotionally and deliver measurable business outcomes.