This new partnership will allow both brands to increase customer engagement and loyalty.
PARIS , September 25, 2023 /PRNewswire/ — Rokt, a leading ecommerce technology company that uses artificial intelligence to make transactions more relevant to each customer, today announced its partnership with two of France’s leading e-tailers , the Cdiscount marketplace and the Kiabi fashion retailers. The two companies have partnered with Rokt to increase customer engagement and loyalty by providing more relevant online experiences with advertiser offers.
“We are delighted to establish ourselves firmly in the French market by launching new partnerships with Cdiscount and Kiabi,” said Craig Galvin , Chief Revenue Officer of Rokt. “These retailers will now be able to offer their customers more relevant and engaging experiences that will build their loyalty over the long term.”
“We know how important it is to use innovative technologies to improve the customer experience,” said Etienne Blanchet , Director of Business Development and Marketing at Cdiscount Advertising. “We are excited to partner with Rokt and leverage its industry-leading technology to deliver targeted offerings that match our customers’ unique needs and preferences.”
Valentin Tourelle , Leader Acquisition & Retail Media at Kiabi, said: “Kiabi chose to work with Rokt because of its expertise in the retail media sector and post-purchase customer engagement in particular. Kiabi must adapt to the “Customer habits and expectations are evolving. We need to make sure we push the boundaries to deliver the best customer experience and this partnership helps us do that.”
Rokt supports its clients in two main areas: customer acquisition and audience monetization. The Rokt e-commerce partner network allows brands to acquire customers on a large scale via its AI which is based on relevance and therefore optimizes the ROI of campaigns. Rokt also helps its ecommerce partners generate additional revenue through audience monetization as well as deepen their relationships with existing customers. This is all thanks to their machine learning that presents highly relevant offers to each buyer during the final stages of an online transaction, when they are most likely to convert.
Today’s announcement is the latest in a series of new partnerships with leading companies like ManoMano and Uber Eats that are fueling Rokt’s growth. The company’s recent European expansion gives Rokt advertisers access to more than 65 million buyers worldwide, providing a safe ecosystem for brands to grow their businesses and reach new customers who are actively shopping online. line.
About Rokt
Rokt is the global leader in e-commerce technology, enabling businesses to increase the value of every transaction by delivering highly relevant messages when customers are most likely to convert. Rokt machine learning has powered billions of global transactions each year for the world’s largest companies, including Live Nation, AMC Theaters, PayPal, Uber, Hulu, Staples, Lands’ End, and HelloFresh. Founded in Australia, with headquarters in New York , the company operates in 15 countries in North America, Europeand in the Asia-Pacific region. For the third year in a row, in 2023, Rokt was named one of the fastest-growing private companies in the United States on the Inc. 5000 list. To learn more, visit Rokt.fr.
About Cdiscount
Cdiscount.com is a subsidiary of the Casino group. French leader in non-food e-commerce, the company based in Bordeaux has more than 2,000 employees and achieves a business volume of more than 4 billion euros in 2020 including its marketplace with more than 13,000 partner merchants including more than 5000 French sellers. A pioneer in responsible e-commerce, Cdiscount aims to make access to goods and services possible for as many people as possible while building an inclusive and supportive European digital economy.
About Kiabi
KIABI is an off-price fashion retailer that opened its first store in 1978 and has been available online since 2000. For over thirty years, KIABI’s vision has been to offer its customers fashion for everyone at affordable prices. low with a wide choice of quality clothing. Present in Europe with 500 stores and online boutiques, KIABI is a leader in ready-to-wear for the whole family: Women, men, children (girls or boys), babies, maternity, large sizes or lingerie.
Press contact
SOURCE ROKT Pte. Ltd.