This new name reflects the experience and expansion of the channel marketing company
ATLANTA , Sept. 14, 2023 /PRNewswire/ — Incentive Solutions, a provider of channel marketing and sales solutions, today announced that it has changed its name to Extu (“Extu” or “the Company”). This name change marks the merger of Incentive Solutions, a channel marketing specialist, and OneAffiniti, a cross-channel service provider, which Incentive Solutions acquired in April 2021. Extu is backed by Capstreet, a private equity firm -investment based in Houston .
“Our rebrand reflects our new shared identity and the continued evolution of our business since the combination of Incentive Solutions and OneAffiniti,” said Steve Prebble, CEO of Extu. We are proud to offer our customers more comprehensive solutions that we believe will help them accelerate their growth. »
Extu offers solutions that help manufacturers and dealers build loyalty and grow their distribution network by providing cross-network marketing automation, travel rewards and an online rewards platform. These solutions are designed to help Extu customers increase sales, capture attention, build customer loyalty, and improve data collection across their channels. Extu’s combined solution provides a more comprehensive view of the marketing channel, and the company plans to add additional product lines and services in the future.
About Extu
Extu, formerly Incentive Solutions and OneAffiniti, is on a mission to inspire growth. Extu provides cross-channel marketing automation, an innovative online rewards platform, with millions of attractive online rewards, prepaid and gift card incentives, and group travel incentives. Our solutions are designed to help manufacturers and dealers increase sales, capture attention, build customer loyalty, and improve data collection across their channels. Founded in 1994, Extu incorporates powerful technology with real-time data, allowing customers to gain insight into dealer performance, build the capabilities of channel marketers and drive growth. For more information, visit www.extu.com.
About Capstreet
Founded in 1990, Capstreet invests in lower middle market software, technology services and industrial business services companies. With more than 45 platform investments and more than 200 add-on acquisitions since its inception, Capstreet’s investment strategy is focused on using its Capvalue Framework™ to help accelerate growth and profitability, and help create long-term sustainable businesses. The majority of Capstreet’s investments have been in founder- or entrepreneur-owned businesses. To learn more, visit the Capstreet website: www.capstreet.com
SOURCE Extu