The company continues to assert its global market leadership by leveraging innovative and impactful teams and solutions to help clients achieve their brand and financial goals.
NEW YORK , Aug. 24, 2023 /PRNewswire/ — Ipsos MMA, an Ipsos business, and the global leader in helping companies understand and optimize their marketing strategies (paid, owned and earned media”), pricing and promotion, sales force, sponsorship and operational investments, was named a “Leader” in The Forrester Wave™: Marketing Measurement And Optimization, Q3 2023 . MMA works closely with its clients and partner agencies to plan, measure, evaluate and review their sales and marketing investments, in order to optimize upper, middle and lower funnel business and financial objectives.
Extraits du rapport The Forrester Wave™: Marketing Measurement And Optimization Solutions, Q3 2023 :
- [Ipsos MMA] “comes to market with a high-end approach to consulting that allows it to coordinate data, technology, evaluation and optimization. »
- “Reference clients have consistently validated Ipsos MMA’s strengths in valuation methods, expanded valuation programs, training and translation of valuation results into commercially actionable recommendations. »
- “Ipsos MMA’s Activate app is the hub of its offering; with it internal consultants and clients can manage data, create models, develop marketing plans under various scenarios and optimize future marketing investments. The platform is functionally complete and enables state-of-the-art user experience (UE), as well as reporting and collaboration. »
“We recognize that the unified measurement of marketing activities must align with our clients’ investment goals and take into account increasingly challenging market conditions as well as changing advertising market dynamics. . Senior executives need to be able to make decisions daily, weekly, and monthly, not just quarterly or semesterly. At every stage of the end-to-end process, we determine and create value by leveraging “customer time”, i.e. determining the benefits of data, analytics and demand signals that our customers can recognize and benefit from. Assessment solutions must be able to dynamically read, assess and adjust,Patrick Cummings , CEO of Ipsos MMA. This requires an “always ready, always connected” approach and people. There must be a constant revolution when it comes to empowering and supporting our client partners and their agencies with capabilities that meet their timelines, brand and financial goals. »
“With its consistency and in-depth understanding of its clients’ businesses, Ipsos MMA is hailed and recognized as the industry leader in unified assessment of marketing activities. Every year, our clients entrust us with billions of dollars of their marketing and sales budgets. We take this very seriously,” Mr Cummings added. “With accurate and transparent assessments, you can act with confidence when modifying and optimizing investment scenarios. »
“Ipsos MMA’s ability to significantly improve the brands and bottom lines of its client partners is a critical component of our mutual success, which has led to unprecedented growth over the past two years,” said Doug. Brooks, chief client officer at Ipsos MMA. Over the past 20 months, Ipsos MMA has won 95% of the bid solicitations it has participated in. Over the same period, we have retained nearly 100% of our client base as our client partners continue to experience improved business performance through optimization and validation of their investment decisions. Our constant desire to foster understanding, trust, adoption and integration in a transparent and collaborative way,
Quotes from our customers:
“Unified marketing activity measurement has become a critical way for marketers to determine the success of their campaigns and optimize their media/marketing mix and omnichannel strategies. The Ipsos MMA platform prioritizes the correct attribution of clients by including online and offline data visibility, as well as incorporating synergistic and halo effects into the modeling approach. It is also able to provide a holistic assessment scheme despite discontinuities in health data, thereby providing reliable, data-driven insights at a granular level of understanding. »
– Arvind Balasundaram, General Manager of Analytics and Business Intelligence, Regeneron
“At Prudential, we are on an exciting transformational journey of optimizing our marketing, brand building and customer experience activities, and unified measurement is a key component of this. Without it, our impression-driven advertising like TV and banner ads would be eclipsed by more trackable, click-driven activities like search. Unified Rating is key to understanding how all channels synergize, providing science-based attribution percentages to help us grow profitably. »
– Jadon Wellman, Vice President of Marketing Effectiveness, Prudential
“The success of our Unified Marketing Attribution tool is due to a well-defined data strategy that works in synergy with our unified analytics, which takes into account both marketing, operations and external factors to allow us to directly support our media investment decisions. Transparent feedback loops on ongoing model validation and cross-functional collaboration with Ipsos MMA and our agency partners play a critical role in this success. »
– Susan Noonan, Senior Director of Integrated Media, PetSmart
“We continue to dynamically explore broader, deeper, richer and more relevant intelligence – delivered in ‘customer time’ through our partnerships and data ecosystem, while leveraging advancements in data systems. and analytics, as well as machine learning and AI. We have quadrupled our innovation and development teams over the past year, and now have even greater capacity and scale to be able to continue to adapt quickly to changing conditions, continued Mr. Cummings. We work closely with our talented team,ROI from our collective data, analytics, behavioral insights and technologies, particularly in the areas of global trends, brands, creative media and social media. Ipsos is able to offer a unique advantage to its client partners through this more holistic and integrated information. »
To learn more about Ipsos MMA, visit www.mma.com or contact Lisa Foster ( lisa.foster@ipsos.com ).
SOURCE Ipsos MMA (Marketing Management Analytics)