New AI-powered solution adjusts advertising spend in real-time based on actual job availability for Scorpion & ServiceTitan clients
SALT LAKE CITY, April 17, 2025 /PRNewswire/ — Scorpion, the leading provider of digital marketing and technology solutions for local businesses, and ServiceTitan, a software platform that powers the trades, announced the launch of Capacity Marketing Engine, a new AI-powered product designed to help home services providers maximize digital advertising spend, maintain a full schedule, and reduce unnecessary advertising costs. Capacity Marketing Engine is exclusively available to select Scorpion clients now and available for all clients who have purchased Scorpion’s RevenueMAX and ServiceTitan’s Marketing Pro with Ads Optimizer beginning in May.
Home services businesses—such as HVAC companies, plumbers, and electricians—rely on consistent lead generation to fuel growth. However, fluctuating demand, seasonal slowdowns, and the unpredictability of consumer needs can lead to inefficiencies in advertising spending and scheduling. As a result, home services businesses face wasted marketing dollars, missed revenue targets, idle technicians, and unsatisfied customers.
Scorpion’s Capacity Marketing Engine uses AI-powered automation to adjust advertising spend based on real-time business capacity information from ServiceTitan. When demand is low, the system automatically boosts advertising to fill the schedule; when capacity is high, spend is scaled back to avoid overallocation.
With Capacity Marketing Engine, the connection between scheduling and demand fluctuations is now aligned and intuitively directs the advertising strategy for a true ‘smart scheduler.’ Now, home services businesses can redirect their focus to what matters: delivering exceptional service, helping to maximize ROI, and hitting revenue goals.
This launch deepens the strategic partnership between Scorpion and ServiceTitan, combining advanced advertising automation with business data from the industry’s most trusted field service platform. Together, they’re setting a new standard for how home services businesses grow: smarter, faster, and with greater efficiency than ever before.
“For business owners, Capacity Marketing Engine enables investment decisions that directly support profitability and long-term growth,” said Rustin Kretz, Founder and CEO of Scorpion. “We’re proud to launch this with our partners at ServiceTitan—it’s another step toward helping our clients grow more efficiently, stay fully booked, and maximize their revenue.”
Key Benefits of Capacity Marketing Engine:
- Automated Advertising Spend Adjustment: AI-powered technology that increases spend during slower periods and scales back when schedules are full.
- Real-Time Visibility and Control: Built-in transparency through Scorpion’s Revenue App provides a clear, historical log of budget changes and the triggers behind them—so clients always know what’s happening and why.
- Time and Cost Savings: Reduced need for manual ad management, freeing business owners to focus on service delivery.
- Enhanced Marketing Efficiency: Optimized marketing budgets to help generate maximum return on investment and drive consistent growth.
To learn more about Capacity Marketing Engine and how Scorpion and ServiceTitan are transforming growth for home services businesses, visit scorpion.co/capacity-marketing.
About Scorpion
Scorpion is the leader in helping local businesses succeed through RevenueMAX, a complete collection of digital marketing solutions created to drive maximum revenue to local businesses. Scorpion is pushing the industry forward past a focus on leads and toward a focus on what truly matters: revenue growth. Backed by award-winning AI and more than 20 years of marketing expertise, Scorpion wins local businesses more customers, more revenue, and most importantly, better ROI. With Scorpion, there’s no guesswork, only growth. Learn more at Scorpion.co.
About ServiceTitan
ServiceTitan is the software platform that powers trades businesses. The company’s cloud-based, end-to-end solution gives contractors the tools they need to run and grow their business, manage their back office, and provide a stellar customer experience. By bringing an integrated SaaS platform to an industry historically underserved by technology, ServiceTitan is equipping tradespeople with the technology they need to keep the world running
Contact Information:
Kaliee Butler
Scorpion Public Relations
ScorpionPR@Scorpion.co
Max Wertheimer
ServiceTitan, Inc.
press@servicetitan.com
SOURCE Scorpion