Chargeflow Leverages Gen AI Machine Learning to Help Merchants Eliminate Up to 70% of Chargebacks
NEW YORK, June 12, 2025 /PRNewswire/ — Chargeflow, The Chargeback Platform, today announced the launch of the native Chargeflow app in the WooCommerce Marketplace. WooCommerce is the leading open-source ecommerce platform that powers millions of online stores.
With Chargeflow, WooCommerce merchants can automate their entire chargeback cycle from initial disputes to evidence collection and representment. Merchants can now seamlessly integrate their WooCommerce store with the industry’s first automated, enterprise-grade chargeback platform. Chargeflow utilizes three layers of technology to address chargeback challenge:
- Chargeflow Alerts, to take action and deflect potential chargebacks when an initial dispute is initiated by a customer.
- Automation, once a chargeback is processed to leverage generative AI and machine learning to analyze millions of data points and create customized, compelling dispute evidence that increases win rates by up to 4x.
- Insights to provide detailed payment stack analytics to help merchants make better-informed decisions regarding their chargebacks and fraud rates.
Chargeflow employs a three-layered approach to tackle chargebacks efficiently. Chargeflow Automation leverages generative AI and machine learning to create compelling dispute evidence automatically, increasing win rates by up to 4x. Chargeflow Alerts enables merchants to deflect disputes at the earliest stage with a network collaboration powered by Visa and Mastercard. Chargeflow Insights delivers deep post-transaction analytics, helping merchants optimize chargeback prevention, maximize recovery, and uncover root causes to reduce future disputes.
“Ecommerce merchants are at a critical juncture, facing a massive surge in chargebacks yet lacking the tools needed to resolve disputes swiftly and prevent unnecessary revenue loss,” said Ariel Chen, co-founder and CEO of Chargeflow. “With Chargeflow, over 4 million merchants using WooCommerce can deploy our solution in seconds, enabling them to analyze and automate chargeback processes, and resolve issues before they impact their bottom line.”
Beginning today, merchants can install the Chargeflow extension from the WooCommerce Marketplace. Once the connection is established, Chargeflow’s AI engine will begin to analyze and automate the entire chargeback dispute process, from initial dispute notification, and evidence collection to submission and revenue recovery. For details on the Chargeflow app for WooCommerce Marketplace: https://woocommerce.com/products/chargeflow/.
About Woo
Woo is the company behind WooCommerce, the world’s leading ecommerce platform that powers more than 4 million online stores. Built on WordPress, WooCommerce’s open-source software empowers anyone, anywhere, to sell anything with truly unlimited flexibility and control over how they build and evolve their business.
Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees based around the world.
About Chargeflow
Chargeflow is the world’s first fully automated chargeback management solution, designed for eCommerce merchants by eCommerce entrepreneurs. Chargeflow leverages technology and generative AI, along with human expertise, to help recover lost revenue and alleviate chargeback pains for online merchants. Chargeflow has an industry-leading win rate and guarantees return on investment, providing a risk-free entry for any business interested in using its service. https://www.chargeflow.io/.
SOURCE Chargeflow