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Feb 04, 2025, 07:21 ET
Humantic AI helps enterprise sellers adopt a buyer-first approach. It helps them prepare for their meeting, personalize calls, and write effective emails so that they can foster lasting relationships with their buyers.
PALO ALTO, Calif., Feb. 4, 2025 /PRNewswire/ — Humantic AI, a pioneer of the Buyer Intelligence category for B2B sales, today announced that it has been named a Cool Vendor by Gartner for 2024 in AI-Led Sales Research. We believe this recognition reinforces Humantic AI’s mission of leveraging advanced AI to humanize B2B selling.
Humantic AI’s Buyer Intelligence platform provides a unique advantage to enterprise sales teams. At its core, the Humantic AI product utilizes a personality prediction AI model that integrates Machine Learning, Behavioral Science, and large-scale data. The resulting intelligence from this powerful model helps sellers’ transition seamlessly from a ‘me first’ to a ‘buyer first’ approach when selling, aligning their sales strategies with the needs and preferences of their buyers.
Commenting on the category in its report, Gartner states that “an inability to gather actionable buyer intelligence can lead to missed opportunities and diminished revenue potential.”
By putting the spotlight squarely on the buyer’s experience, Humantic AI acts as more than just an AI tool – it becomes a movement to revolutionize selling. We believe this recognition from Gartner further highlights the increasing demand for Buyer Intelligence solutions and acknowledges Humantic AI’s growing market adoption among enterprises like AWS, NextEra Energy, and Cushman & Wakefield; and startups like Domo, AcuityMD, and GitLab.
Why are Fortune 500 enterprises choosing Humantic AI?
Unlike small-deal selling, relationships and trust play a vital role in large-deal selling. The Humantic AI platform gives sellers a powerful insight into people’s wants rather than relying solely on the traditional method, where they only understand the organization’s needs. Enterprises that have adopted Humantic AI see value in:
- Sellers adopting a ‘Buyer-first’ approach: With Buyer Intelligence, salespeople are easily able to adopt a Buyer First approach to selling.
- Measurable & impactful outcomes: Enterprises that use Humantic AI witness:
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- 109% average increase in Pipeline
- 16.2% average increase in Closed/Won Revenue
- 36.5% average increase in Deal Velocity
Humantic AI seamlessly integrates with popular sales platforms like LinkedIn, leading CRM tools such as Hubspot and Salesforce, and various sales engagement platforms. It can thus deliver valuable buyer insights anywhere within the sales intelligence ecosystem, at every stage and step. “With hundreds of sales AI solutions vying for their attention, sales leaders today are overwhelmed. We are incredibly excited to see Gartner talk about Buyer Intelligence, as well as become one of the only five companies recognized as a Cool Vendor in AI-Led Sales Research in 2024. We see this as a testament to the incredible innovation and absolute customer obsession coming from the Humantic AI team.” said Amarpreet Kalkat, Founder & CEO of Humantic AI.
Learn More
Click Here to Access Gartner Cool Vendor Report. (Subscription required)
Visit us at Humantic AI Buyer Intelligence: https://humantic.ai/
Contact Person: Abhineet Gupta
Gartner,, Cool Vendors in AI-Led Sales Research, By Shiela Rahimian, Dan Gottlieb, 5 December 2024.
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and Cool Vendors is a registered trademark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved.
Gartner does not endorse any vendor, product, or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
About Humantic AI
Humantic AI provides previously impossible intelligence about the buyers to salespeople.
While most AI solutions focus on the seller, Humantic AI‘s behavior predicting ‘Personality AI‘ is unique in focusing on the buyer instead. Combined with Gen AI, it revolutionizes buyer experiences while providing the highest in-class ROI (average pipeline impact of 109%; topline impact of 16.2%).
Its customers include industry pioneers across a variety of sectors like AWS, Cushman & Wakefield, NextEra Energy, GitLab, Mitel, Domo, and Sandler Training. It is also taught as part of coursework at universities like Indiana University and Baylor University.
SOURCE Humantic AI