AI-powered pricing platform helps revenue managers focus on strategy, not spreadsheets
WESTFIELD CENTER, Ohio, June 12, 2025 /PRNewswire/ — TakeUp, a leading provider of AI-powered revenue optimization platforms for independent hotels and an Oracle partner, today announced TakeUp is available on Oracle Cloud Marketplace and can be deployed on Oracle Cloud Infrastructure (OCI), and integrates with OPERA Cloud via the Oracle Hospitality Integration Platform (OHIP). Oracle Cloud Marketplace is a centralized repository of enterprise applications offered by Oracle and Oracle partners.
The TakeUp hotel revenue management platform combines AI-powered learning models with personalized guidance from revenue strategists to optimize room rates in real-time. This powerful combination helps ensure that shifting demand, market conditions, and guest behavior are not only analyzed through machine learning but also refined with human expertise to help maximize revenue impact.
The modern revenue manager faces an overwhelming number of pricing decisions each day. TakeUp helps streamline this process by automating complex, time-consuming tasks. The platform runs real-time simulations across countless scenarios, dynamically adjusting rates to match shifting market conditions. TakeUp acts as a partner, allowing revenue managers to focus on high-level decision-making while helping continuously optimize their pricing strategies in real-time.
A Smarter Approach to Revenue Management
Through this integration, revenue managers can now access:
- Near Real-Time Price Sensitivity Analysis – TakeUp’s AI can uncover how guests respond to pricing changes, helping revenue managers fine-tune their rates with data-backed precision.
- A Continuous Feedback Loop for Smarter Strategy – By tracking pricing decisions and their outcomes, TakeUp can provide ongoing insights that refine future strategies for revenue and profitability.
- Intelligent Automation to Save Time – TakeUp can automatically run simulations and adjusts rates based on shifting market conditions, reducing manual guesswork and enabling revenue teams to focus on big-picture strategy.
Oracle Cloud Marketplace is a one-stop shop for Oracle customers seeking trusted business applications and services that offer unique solutions.
OCI is a cloud designed to run any application faster, and more securely, for less. OCI can help address a variety of data privacy, sovereign AI, and low latency requirements as it is the only hyperscaler capable of delivering 150+ AI and cloud services at the edge, in a customer’s datacenter, across clouds, or in the public cloud. Oracle’s distributed cloud delivers the benefits of the cloud with greater control and flexibility while also providing the consistent performance, SLAs, and global pricing for which OCI has become known.
“Making TakeUp available on the Oracle Cloud Marketplace is a game-changer for independent properties looking to level up their revenue strategy beyond traditional yield management,” said Bobby Marhamat, CEO, TakeUp. “TakeUp’s participation in Oracle Cloud Marketplace further extends our commitment to the Oracle community and enables customers to reap the benefits of TakeUp’s AI-powered revenue management platform. We look forward to leveraging the power of Oracle Cloud Infrastructure to help us achieve our business goals.”
By joining Oracle Cloud Marketplace, TakeUp reaffirms its commitment to empowering independent hoteliers with AI-powered revenue intelligence, ensuring they stay competitive in an increasingly competitive industry.
About TakeUp
TakeUp is an AI-powered revenue optimization platform designed specifically for independent hospitality properties. By combining machine learning with expert revenue strategies, TakeUp delivers dynamic pricing solutions that adapt to real-time market conditions. Integrated with leading property management systems, TakeUp helps independent hotels maximize revenue while simplifying operations. To learn more visit http://www.takeup.ai
About Oracle’s Partner Program
Oracle’s partner program helps Oracle and its partners drive joint customer success and business momentum. The newly enhanced program provides partners with choice and flexibility, offering several program pathways and a robust range of foundational benefits spanning training and enablement, go-to-market collaboration, technical accelerators, and success support. To learn more, visit https://www.oracle.com/partner/.
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TakeUp Media Contact:
Kelly Campbell
Marketing & Communications
396594@email4pr.com
619-895-0029
SOURCE TakeUp