Most financial services companies approach lead generation like they’re still living in 2010. Cold emails. Generic LinkedIn messages. Trade show…
Browsing: SALES AND MARKETING
For small businesses to prosper, their strategies must be budget-friendly and time-saving. How can lead-gen ads be a massive plus?…
B2B buying isn’t linear or predictable. But brands can grasp the nuances by dissecting consuming decision-making. Decode the nitty-gritty. Studying…
Marketers and SDRs use leads and prospects interchangeably despite their distinct roles in a sales funnel. Find out how they…
Lead gen and appointment setting share the same goal – boosting revenue and conversion rates. But their inherent aspects differ.…
Lead Generation can no longer be about numbers. It’s all about building relationships. But have your strategies caught up? There…
Since lead magnets help draw more customers to a brand, they must be created and stored in a reliable source.…
A high lead gen score indicates that your marketing efforts are on point. But how do you get there? As…
Predicting the buyer’s next step has become paramount for marketers. And tech has granted them their wish – measurable buyer…
Outdated, missing, or incorrect data can adversely impact customer experience. How can data hygiene streamline information and accelerate engagement? Data…