Data-driven marketing isn’t just about crunching numbers. More so, it’s about the reframe- how brands show up for their customers.
In this podcast, Keyur (Associate Director – Data and Analytics Strategy, Merkle) and Suruchi (CMO, Ciente) discuss how brands can measure their impact on the customer, buying propensity to maximize media budgets, and digital maturity to bring down CPAs.
If the data is the engine that fuels our systems, AI is the accelerator.
Tune in now!
About the Guest:
Keyur has over eight years of consulting experience in Analytics, MarTech, Data Engineering and AdTech working across Technology, Travel, Fintech and QSR verticals with clients globally across APAC, EMEA, and AMER regions.
Keyur has conceptualized and developed data products and applications that help deliver incremental business value while redefining analytics & data strategy, featured in ’30 Under 30′ by Campaign MENA.