Treating customers like data points is the fastest way to tank your AI investment.
Companies are hoarding AI tools but can’t make them stick. The gap isn’t technical- it’s human. The 63rd episode of TechTalk by Ciente connects the dots between what breaks AI adoption and what actually builds sustainable growth- empathy, clarity, and brand equity that insulates you from all that white noise.
Suruchi Bhargava (CMO, Ciente) and Maike Haberkorn (Growth Director for DACH, MoEngage) get into what’s actually going wrong. Messy data means your AI fails before it even starts. Service teams waste hours on admin work when they should be solving real problems. B2B brands keep dumping more content on buyers who just want someone to make the decision easier. The winners in the market are pairing AI with empathy- the thing automation can’t fake.
AI clears the clutter, but empathy builds the relationship. And, when everything changes mid-quarter- the ability to pivot fast- that’s what keeps you in the game.
This one’s for leaders who know AI without empathy is just expensive automation. Let’s tune in!
Maike is a digital marketing expert with core expertise in customer centricity. She relies on over a decade of experience in the Marketing technology space, specializing in building bridges between technology companies and brands, helping them to improve customer communication and create seamless customer experiences through intelligent technology. Since May 2021, she has been responsible for the development of the German-speaking markets at the customer engagement platform MoEngage. Maike’s also regarded as a Digital Strategy thought leader, a demanded public speaker, and a professional consultant to help consumer brands grow to their highest potential.