NEW YORK, Feb. 3, 2025 /PRNewswire/ — Report with the AI impact on market trends – The global contenting market size is estimated to grow by USD 539.3 million from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of 13.9% during the forecast period. Rise in number of users on social media is driving market growth, with a trend towards use of ai with social media management software. However, frauds related to digital advertisements poses a challenge. Key market players include Adobe Inc., Aghreni Technologies Pvt. Ltd., Alma Media Corp., Brafton Inc., ClearVoice Inc., Contently Inc., Contentoo B.V., CoSchedule LLC, Eucalypt LLC, Hootsuite Inc, HubSpot Inc., Influence and Co., Interact Marketing, IZEA Worldwide Inc., Rock Content, Seismic Software Inc., Skyword Inc., Sprinklr Inc., Upland Software Inc., and Vendasta Technologies Inc.
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| Contenting Market Scope | |
| Report Coverage | Details |
| Base year | 2024 |
| Historic period | 2019 – 2023 |
| Forecast period | 2025-2029 |
| Growth momentum & CAGR | Accelerate at a CAGR of 13.9% |
| Market growth 2025-2029 | USD 539.3 million |
| Market structure | Fragmented |
| YoY growth 2022-2023 (%) | 12.2 |
| Regional analysis | APAC, North America, Europe, South America, and Middle East and Africa |
| Performing market contribution | North America at 36% |
| Key countries | US, China, Japan, Germany, Canada, India, Brazil, Saudi Arabia, Argentina, and UAE |
| Key companies profiled | Adobe Inc., Aghreni Technologies Pvt. Ltd., Alma Media Corp., Brafton Inc., ClearVoice Inc., Contently Inc., Contentoo B.V., CoSchedule LLC, Eucalypt LLC, Hootsuite Inc, HubSpot Inc., Influence and Co., Interact Marketing, IZEA Worldwide Inc., Rock Content, Seismic Software Inc., Skyword Inc., Sprinklr Inc., Upland Software Inc., and Vendasta Technologies Inc. |
Market Driver
The Content Market is experiencing significant trends as businesses undergo digital transformation. With over 4.66 billion internet users worldwide, enterprises are shifting from traditional channels to digital platforms for marketing strategies. Client involvement efforts and consumer behavior analysis are key in this new landscape. Skills like data analysis and AI-powered automation are in high demand for content marketing systems. Content formats, demographics, and target audience are crucial elements of a successful content marketing strategy. Brands are leveraging AI-powered generative platforms and content marketing software for digital communications and online engagement. Cloud computing and cybersecurity are essential considerations for on-premise and cloud deployment. Large enterprises in sectors like healthcare, media, travel, and charities are investing in content marketing software and technology providers. IT journals and certified publications feature recognized authors discussing audience, customer experience, and retention in the consumer-centric market. AI and machine learning components are driving brand visibility and loyalty through content advertising strategies. Marketing agencies and advertising agencies are adapting to these trends, with social media posts and video platforms as key channels. Streaming textual, graphical, audio, and video content is the new norm.
Businesses are undergoing digital transformations to build connected platforms and generate new industry revenues. This shift has led several industries to invest in real-time solutions and advanced IT infrastructure, including analytical tools. Modern businesses require advanced Business Intelligence (BI) to gain a competitive edge. Artificial Intelligence (AI) plays a pivotal role in content marketing with its technological advancements. These advancements include virtual agents and chatbots, targeted advertising, suggestive web searches, voice and speech recognition, pattern recognition, machine translation, face recognition, automatic scheduling, and autonomous driving. AI offers a centralized perspective on all business activities and related information.
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Market Challenges
- Content Marketing: Navigating the Challenges of Digital Transformation in Enterprises In today’s digital world, enterprises face the challenge of reaching and engaging with their target audience through various channels. Traditional marketing strategies are no longer sufficient as Internet users increasingly consume content on digital platforms. Enter Content Marketing, a strategic approach to creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. However, implementing a successful content marketing strategy comes with its own set of challenges. Client involvement efforts, consumer behavior analysis, and skills development are crucial for enterprises looking to excel in content marketing. Content marketing systems, data analysis, AI-powered automation, and generative AI platforms are essential tools to help businesses create, manage, and optimize their content marketing efforts. Enterprises must also adapt to the evolving marketing agency landscapes, including digital communications, online engagement, and brand visibility. Understanding your target audience, demographics, and content formats is key to creating effective content marketing strategies. Brand loyalty and customer experience are crucial in the consumer-centric market, and technology providers play a significant role in enabling enterprises to deploy content marketing software, whether on-premise or in the cloud. Cybersecurity is also a concern, with Cloud Computing and AI/ML-powered solutions offering solutions. Enterprises in various industries, such as Healthcare and Pharmaceutical, Media and Entertainment, Travel and Tourism, and Charities/Nonprofit Organizations, can benefit from content marketing. IT and technology journals, certified publications, recognized authors, and articles provide valuable insights into best practices and trends. In conclusion, enterprises must adapt to the challenges of digital transformation and embrace content marketing to build and retain brand loyalty, improve customer experience, and reach their target audience effectively.
- Digital advertisements refer to online promotions of products or services. Over the years, the definition of digital advertising has expanded, leading to concerns within the industry. Digital advertising fraud, such as displaying ads when users are not engaged or using content-scraping sites to generate false traffic, has emerged as a significant issue. This deceptive practice began gaining attention over a decade ago with the rise of search engine marketing. Advertisers are being misled by fake mechanisms for ad delivery that consumers do not view, resulting in wasted resources and potential financial loss. It is crucial for businesses to stay informed and implement measures to protect their digital advertising investments.
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Segment Overview
This contenting market report extensively covers market segmentation by
- End-user
- Retail
- Automotive
- Financial Services
- Telecom
- Others
- Platform
- Blogging
- Videos
- Infographics
- Case Studies
- Others
- Objective
- Lead Generation
- Brand Awareness
- Thought Leadership
- Others
- Geography
- APAC
- North America
- Europe
- South America
- Middle East And Africa
1.1 Retail- The retail sector, comprised of distribution channels and omnichannel companies like branded wholesalers, traditional retailers, grocery store retailers, convenience store retailers, and others, is experiencing significant growth in the global content marketing market. Benefits such as increased website traffic, brand establishment and trust, awareness, personality development, audience connection, social media fueling, conversion funnel support, and improved conversion rates make content marketing an essential strategy for retailers. With the rise of mobile shopping, which accounts for approximately 33% of monthly consumers in 2022, retailers must stay connected with existing and potential customers. Content marketing enables retailers to share brand stories and product information, fostering customer engagement and attracting new customers. Notable retailers, such as Walmart Inc., Costco Wholesale Corp., and Hudson’s Bay Co., based in North America, have adopted content marketing to expand their global reach. The retail industry’s continued growth will further fuel content marketing demand during the forecast period.
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Research Analysis
Title: Navigating the Content Market: Embracing Digital Transformation for Enterprises The Content Market has experienced a significant shift in recent years, with the rise of digital platforms transforming the way enterprises engage with their audiences. Internet users have increasingly turned to digital channels for information, entertainment, and communication. This trend has led enterprises to rethink their marketing strategies, focusing on client involvement efforts and adapting to evolving consumer behavior. Digital transformation requires new skills in digital content creation, cloud computing, and cybersecurity. Technology providers and IT journals offer certified publications and recognized authors to help businesses stay informed. Textual, graphical, audio, and video content are essential components of a comprehensive digital strategy. Streaming services and on-premise deployment options offer flexibility and scalability. Cybersecurity Ventures predicts that by 2025, 90% of businesses will adopt a digital-first approach. Embrace the change and thrive in the Content Market.
Market Research Overview
Content Marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content to engage and retain a clearly defined audience – both online and offline. With the digital transformation, enterprises are shifting their marketing efforts from traditional channels to digital platforms. Internet users have become increasingly engaged with online presence, and enterprises are adapting to meet their needs. Digital communications through social media posts, video platforms, and textual content have become essential for brand visibility. Consumer behavior is a crucial factor in content marketing strategies, requiring enterprises to understand demographics, content formats, and target audience. Skills such as data analysis and AI-powered automation are essential for effective content marketing systems. Content marketing software and generative AI platforms enable efficient content creation and management. Cloud computing and cybersecurity are essential considerations for on-premise or cloud deployment. Large enterprises in industries such as healthcare and pharmaceutical, media and entertainment, travel and tourism, charities/nonprofit organizations, and IT technology providers are leveraging content marketing to enhance customer experience, retain customers, and build brand loyalty. Marketing agencies and advertising agencies are essential partners in content marketing efforts, providing expertise in digital content creation and marketing strategies. Technology journals and certified publications are recognized sources of information and insights for staying updated on the latest trends and best practices in content marketing. AI and machine learning are transforming content marketing through personalized content recommendations and predictive analytics. Content formats include textual, graphical, audio, and video, each requiring unique skills and strategies for effective engagement. Brand visibility, customer experience, and audience retention are key objectives of content marketing, with a focus on creating a consumer-centric market that fosters brand loyalty and drives business growth.
Table of Contents:
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation
- End-user
- Retail
- Automotive
- Financial Services
- Telecom
- Others
- Platform
- Blogging
- Videos
- Infographics
- Case Studies
- Others
- Objective
- Lead Generation
- Brand Awareness
- Thought Leadership
- Others
- Geography
- APAC
- North America
- Europe
- South America
- Middle East And Africa
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix
About Technavio
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.
With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
Contacts
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/
SOURCE Technavio